Verification Highlights Audiencerate’s Commitment to International Privacy Standards

TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has received the TRUSTe International Privacy Verification from TrustArc. The verification illustrates that verified organizations maintain industry-established principles and standards for protecting personal data.

“We are thrilled and proud to have received the TRUSTe Verification, demonstrating our commitment to privacy compliance. Privacy has been a key driver for Audiencerate from day one and as global privacy regulations continue to evolve, we keep developing our product and operations accordingly to ensure that privacy is at the heart of everything we do,” said Filippo Gramigna, CEO, Audiencerate.

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Audiencerate bridges the gap between data providers, agencies and brands, enabling marketers to run better performing campaigns with trusted and reliable targeting data at scale. Audiencerate’s platform processes more than 4 billion requests each week as it helps make compliant data-driven marketing easier.

Organizations that receive a TRUSTe Verification undergo a three-phase process. The Validation demonstrates privacy compliance that aligns with established privacy principles.

• The Assessment phase: A member of the Global Privacy Solutions team helps organizations define an assessment scope and guides discovery, the results of which are included in a findings report.
• The Remediation and Verifications phase: A team member assists the organization as it remediates gaps in privacy programs, awarding a seal and letter of attestation after successful remediation.
• The Ongoing Monitoring and Guidance phase: TrustArc provides ongoing compliance monitoring, dispute resolution, and assessment of documentation for the duration of the agreement.

“TrustArc congratulates Audiencerate on its TRUSTe Verification,” said Chris Babel, CEO, TrustArc. “Developing ongoing, scalable data privacy programs can be challenging in the face of constantly changing regulations. Organizations, such as Audiencerate, that receive TRUSTe verifications demonstrate to customers that they are privacy-forward companies. We look forward to our continued work with Audiencerate as it maintains its exceptional customer service through adherence to international privacy laws.”

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