Augeo Launching Innovative Crypto Loyalty Platform in Collaboration With Prime Trust

Augeo, a global leader in enterprise engagement and loyalty platform technology, announced today the introduction of Heaps^SM—a comprehensive cryptocurrency platform that enables cardholders, consumers, employees and members to exchange loyalty rewards for leading cryptocurrencies.

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The integrated platform enables users to redeem their loyalty points and cash back rewards for leading cryptocurrencies. Heaps also enables users to purchase crypto with cash and through recurring deposits. Educational tools and instructional tutorials assist users in understanding the new and growing area of cryptocurrency investing. Once in the platform, users have access to a best-in-class discount marketplace where they can earn crypto-back rewards on their spending across 30,000+ local, national and online merchants.

“Surging consumer interest in cryptocurrency has created tremendous opportunities for brands to elevate engagement with their customers, members and employees,” said Augeo Founder and CEO David Kristal. “By leveraging the billions of dollars of unredeemed loyalty rewards, we are making cryptocurrency more accessible to new audiences.”

Powered by Prime Trust, a leading digital asset infrastructure provider trusted by major institutions worldwide, Heaps seamlessly integrates into any loyalty program—making it easy for everyone to securely buy, access, earn and track their crypto investments.

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“Our collaboration with Augeo enables Heaps to innovate and scale securely at an accelerated pace,” said Daniel Sofer, VP Institutional Sales, Prime Trust. “Through Heaps, Augeo is reimagining rewards programs for the digital future, empowering crypto as a new incentive for loyalty rewards, and providing an imaginative entry point for businesses that are not crypto native.”

“Rewards create a compelling entry point for consumers getting into cryptocurrency,” said Peter Schultze, Augeo Vice President, Crypto Loyalty. “Heaps makes it easy for users to buy crypto with points or cash, store digital assets in a secure wallet, track portfolio performance, learn about crypto investing, and even earn crypto-back on their purchases at thousands of popular brands through the Heaps marketplace.”

With the development of the Heaps platform and inventive NFT initiatives, Augeo continues to fuel innovation strategies for engagement solutions serving millions of users worldwide. The platform provides direct and immediate value to users, enabling organizations to create compelling engagement experiences and deliver high-value solutions.

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