A new user-centric privacy preference center launches on data privacy day to deliver transparency, trust, and choice.

BigID, the leading data intelligence platform for privacy, security, and governance, today introduced BigID.me, a privacy on-demand solution that makes it easy for marketers and privacy professionals to manage data rights and preferences across their current tech stack.

According to Gartner, “Organizations have underserved the privacy user experience (UX). Many are missing proper transparency, consent and preference management, and automation of subject rights request (SRR) responses, resulting in an abundance of complaints.”

Marketing Technology News: Madwire® and Agfinity Land First Place NAMA Award for Internet Website Serving Agribusiness

BigID.me enables teams to easily automate and manage a centralized view of consumers’ data privacy preferences and requests with a lightweight, plug and play solution.

“Data privacy – especially at the pace that regulations evolve – can be complex, messy, and difficult for organizations to address,” said Heather Federman, Chief Privacy Officer at BigID. “A one stop shop like BigID.me is essential for non-IT folks to manage data privacy requests, and also puts the consumer first – which is ultimately at the heart of creating a data exchange based on trust.”

Fostering an environment of trust and transparency, BigID.me enables customers to:

• Easily connect to their tech stack: including hubspot, salesforce marketing cloud, marketo, mailchimp, and more
• Customize customer and employee privacy portals
• Centralize preference and consent management
• Track and manage data requests

Marketing Technology News: Pavilion Data Systems Appoints Shridar Subramanian As Chief Marketing and Product Officer