Entrust Datacard Partners with Red Sift to Support BIMI Standards for Verified Logos in Emails

Entrust Datacard announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout.

BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. As email has become more critical than ever for organizations to connect and communicate with their customers, the ecosystem is looking to BIMI as an opportunity to increase the wide adoption of email authentication while simultaneously providing senders with a way to provide their customers with a more immersive experience. Email recipients would see verified brand logos from BIMI users in their emails.

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Using BIMI at the highest level of validation requires a VMC from an authorized Certificate Authority (CA), which works alongside an organization’s Domain-based Message Authentication, Reporting and Conformance (DMARC) protocol policy. In conjunction with the BIMI working group, Entrust Datacard created the initial concept of the VMC, was the primary developer for this offering over the past 3 years, and published the first set of VMCs starting in September 2019.

Adding BIMI instructions to the DNS record allows an organization’s logo to be displayed on email communications that originate from that domain. DMARC provides strong authentication and guidance for identifying spoofed messages.

Entrust Datacard VMCs and Red Sift’s Automated DMARC service Work in Tandem

Entrust Datacard will authenticate an organization’s registered trademark and include this information in a VMC. When strong authentication is implemented with DMARC, the organization’s verified registered trademark logo will automatically display in participating email clients. Red Sift’s OnDMARC service enables organizations to deploy a compliant DMARC policy quickly in order to qualify for BIMI. It works in tandem with Entrust Datacard, serving as the foundational, high-assurance security behind the VMC to provide strong authentication and guidance for preventing spoofed messages.

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Google recently announced that it will begin a BIMI pilot in the coming weeks. Entrust Datacard continues to collaborate with the BIMI working group and DMARC providers to support the next phase of BIMI pilots with customers.

“BIMI gives brands a powerful opportunity to build a more immersive experience with consumers. Entrust Datacard helped develop the concept of the VMC with the BIMI working group and issued the first certificates to help our enterprises and institutions deliver these authenticated visual marks to their customers,” said Chris Bailey, vice president of strategy and operations at Entrust Datacard. “In collaboration with DMARC providers like Red Sift, our VMC solution allows organizations to offer a standard, repeatable method for providing the peace of mind their customers are looking for while maintaining BIMI compliance.”

“DMARC is an essential prerequisite for BIMI, yet, most domains with a DMARC policy are not in compliance with the requirements for BIMI. There are hundreds of thousands of organizations vulnerable to email impersonation based phishing attacks due to low levels of DMARC compliance. BIMI is a great opportunity to align marketing, IT and security teams while encouraging the adoption of DMARC compliant email in the industry so that everyone can benefit from safer email.” said Rahul Powar, CEO at Red Sift. “We’ve partnered with Entrust Datacard as a thought leader in building the VMC program and bringing it to fruition. Our highly automated, compliance focused DMARC service paired with Entrust’s VMC services enables us to offer an integrated solution that helps organizations prepare for BIMI.”

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