F5 announced the appointment of John Maddison as the company’s new Chief Product Marketing and Technology Alliances Officer, reporting to CEO François Locoh-Donou. Maddison will lead a new organization responsible for increasing F5’s market impact and delivering on the company’s brand promise through its products and partnerships.

“I was drawn to F5 by the exceptional combination of innovative technology, strategic market position, and a unique culture. I’m thrilled to join the incredible team at F5 in this pivotal moment for our customers, partners, and the industry.”

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“For over 25 years, F5’s brand has been synonymous with the security and delivery of mission-critical applications for the world’s largest organizations,” said Locoh-Donou. “John’s deep understanding of cybersecurity and cloud, along with his proven track record of driving growth, will be a tremendous asset as we evolve our portfolio to address the hybrid, multicloud, and AI-driven complexity our customers face today.”

Maddison brings more than 30 years of experience in cybersecurity and telecommunications, having most recently served as the Chief Marketing Officer and Executive Vice President of Product Strategy at Fortinet. He previously held executive leadership positions at Trend Micro focused on Advanced Threat Research and Cloud Delivered Security Services.

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“F5 is at the forefront of the next generation of application security and delivery, and poised to play an indispensable role in the AI era,” said Maddison. “I was drawn to F5 by the exceptional combination of innovative technology, strategic market position, and a unique culture. I’m thrilled to join the incredible team at F5 in this pivotal moment for our customers, partners, and the industry.”