Fusion92 today announced it received a strategic investment from Austin-based middle market private equity firm, Serata Capital Partners (“SCP”) in partnership with Boston-based family office Landon Capital Partners (“LCP”). Locally based Wintrust Bank became Fusion92’s new lending partner.
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Led by Founder and CEO Matt Murphy, Fusion92 is a technology-enabled and data-driven marketing services firm that provides innovative and integrated solutions for CMOs of leading brands to solve their business and marketing challenges. Having experienced strong growth and successfully integrated a number of acquisitions historically, Fusion92 joins with its new partners to further accelerate organic growth and enhance the Company’s resources, capabilities, and geographic presence through selective strategic acquisitions.
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“Our partnership with SCP will allow us to realize our vision of reinventing the agency model, while maintaining our unique culture and innovative offering,” Murphy said. “We are excited to have their support as we embark on this next chapter of accelerated growth, and look forward to expanding our business together.”
“We are honored to partner with Matt, President Doug Dome, and the broader Fusion92 team on this journey to build the preeminent independent marketing services firm in the U.S.,” said Drew Bagot, Managing Partner of SCP. “It will be exciting to tackle both the organic growth on our plate today as well as provide greater depth and breadth to our clients through acquisitions under the Fusion92 platform.”
Chris Sullivan, Managing Partner of Landon Capital Partners noted, “We are highly impressed with the talented management team that Matt Murphy has assembled at Fusion92. We believe the depth and quality of the Fusion92 team is unique within the tech enabled marketing services industry and provides an ideal platform for scaling organic growth and executing complimentary add-on acquisitions.”
Fusion92 will consider a wide array of acquisition opportunities, most focused on those with $1-10 million of EBITDA and with an emphasis on data science, paid media buying, e-commerce development, and digital transformation consulting.
CG Petsky Prunier, part of the Canaccord Genuity group, served as the exclusive financial advisor to Fusion92. Legal assistance was provided by RM Partners, McGuireWoods, Latham & Watkins, and Taft Stettinius & Hollister. Accounting, tax, and strategy work was provided by Maxwell Locke & Ritter, Plante Moran, and Plural Strategy, respectively.
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