Growth round led by Crosscut Ventures, one of the largest early stage investors in Los Angeles

Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million. The raise supports the company’s fast growth and was anchored by a former investor, Crosscut Ventures, which partners with early-stage founders to build extraordinary high-growth tech companies. Retina’s goal is to serve any business that has repeat customer purchases– including e-commerce, retail and service-based businesses.

Marketing Technology News: Intuiface Unveils BrightSign Support

“Not all customers are created equal and, in fact, a majority of them are poison for the business,” said Michael Greenberg, Retina co-founder and CEO. “Retina determines which customers will spend more as soon as they make their first purchase, not six months from now. Our customers are saving millions of dollars in online advertising, while also increasing sales. This funding allows us to expand our services and bring our insights to even more brands in 2020.”