Numerous articles say we’re set for a “Retail Apocalypse” to progress throughout 2020, as e-commerce continues to penetrate consumer lives …
MarTech Interview with Howard Brown, Founder and CEO at ringDNA
"While Virtual Assistants and AI Bots will certainly have their place in the Sales landscape, we believe the future of …
MarTech Interview with Bruce Buchanan, CEO at Rokt
"Using AI and Machine Learning to optimize your digital presence is useless without having a strong brand for customers to …
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to …
Digital Identity Platform Bloom Reaches 1 Million Users
Bloom, a leader in digital identity solutions, is excited to announce that the Bloom mobile app has surpassed 1 million …
Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives
For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various …
Civicom TranscriptionWing: Delivering Transcriptions in a Culture of Confidentiality and Security
In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, …
Salesforce Announces Customer 360 Truth a Single Source of Truth for Every Customer Across the World’s #1 CRM
Customer 360 Truth Is a New Set of Capabilities That Allow Companies to Connect, Authenticate and Govern Customer Data and …
New Study: Only 11% of Brands Can Effectively Use Customer Data
Independent study highlights the challenges of bringing together different data types to create a unified customer profile Despite all the …
Adobe Experience Platform Brings a Real-Time CDP; Launches Context-Based Journey Orchestration
Almost every CMO has equivocally agreed that MARTECH’s future is tightly intertwined with CDPs and Customer Experience platforms. Today, it’s …
Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?
Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve …
Top 5 Best Customer Experience Tools for Banks and Financial Sector
It is a difficult task to manage the seamless customer experience as you need to understand how consumers engage with …
Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy
We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s …
Prediction Series 2019: Interview with Anthony R. Stephan, US Head at Deloitte Digital
Could you tell us about your role at Deloitte? As the U.S. Head of Deloitte Digital and a Principal at …
Turn Small Business Saturday Traffic into Future Sales: Five Ways the Right CRM Can Help
The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for …
Using AI and Personalization to Provide a Complete Brand Experience
These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an …
Synchronization Is Key to Maximizing Marketing Data ROI
Data has forever changed the business world and the metrics by which employee performance at every level of the organization …
HubSpot Acquires PieSync, the Highest-Reviewed Data Syncing iPaaS, to Enable a Consistent View of Customers Across Hundreds of Different Technologies
Addition of PieSync’s two-way customer data synchronization technology will give growing companies a more holistic view of their customers and …
MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift
"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue …
Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences
The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with …