All CMOs are driven to achieve the 3Es of marketing — Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to …
Interview with Robert Glickman, CMO, Arm Treasure Data
"The real value of AI will be the interplay between leveraging the potential of AI and staying grounded on what …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
Interview with Mark Gorman, CEO, Matrix Solutions
"The ad industry should take the initiative of working to standardize data collection and usage and market this to the …
Interview with Stefan Koenig, Co- Founder and CEO, Hull.io
"Identity resolution has always been a tricky problem because each service has its own way of identifying customers." Tell us …
Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas
Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management …
Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey
Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In …
TechBytes with Kevin Dean, President and General Manager, Experian
Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent …
What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures
This is the Second Investment in SessionM by Salesforce Ventures Salesforce Ventures, the global corporate investment group of Salesforce, led …
TechBytes with Mahmoud Arram, Co-Founder and CTO, Bluecore
Mahmoud Arram Co-founder and CTO, Bluecore The B2C tech ecosystem is dynamic and growing at a rapid pace. it's the …
Interview with Mark Robinson, Founder and CEO, deltaDNA
"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects …
Interview with Jon Lee, CEO and Founder, ProsperWorks
"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data." Tell us about …
Activating Customer Data with AI-Based Technologies in Business
To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to …
Interview with Bryan Wiener, CEO, comScore
"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms." Tell us about your …
Mastering Customer Experience in the Era of the Empowered Consumer
Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given …
How Retailers Can Use Customer Data to Make Shopping Great Again
We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, …
Empowering Consumers to Control their Personal Data, Freckle Launches Killi
Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands …
New Survey Reveals 84 Percent of Marketers Lack Insights into Purchase Behaviors Across eCommerce Marketplaces
Additionally, 73 Percent of Marketers Feel Amazon Has an Unfair Advantage Because They Do Not Share Full Path-To-Purchase Insights Jumpshot, …
TechBytes with Katie Hickey, Marketing Manager, Usabilla
Katie Hickey Marketing Manager, Usabilla The Customer is a king; the experiences, priceless. The ever-growing importance of customer data platforms …
AgilOne Launches First-Ever Customer Data Platform Capabilities for Call Center and Customer Service Teams
Agilone’s New 360 Profile for Customer Service Provides Real-Time Comprehensive Customer-Level Insights to Customer-Facing Teams AgilOne, the leading customer data …