customer data

Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. When COVID-19 took its grip on the world in March, suddenly digital marketing became one of the only ways to do business. All of the sudden the plans to increase and amplify a digital presence went from a can perpetually kicked down the road to being imperative number one. For some industries, this was a smooth transition; for many, it was crippling and even devastating - they simply weren’t…

New application is Company's answer to slow, error-prone, and opaquely priced onboarding offerings; enables anyone to easily onboard data in just minutes Continuing its mission to fix the broken data broker model, Narrative — the Data Streaming Platform that makes it easy to buy, sell, and win — announced the launch of its Universal Onboarding app. This new offering represents a paradigm shift in the industry: a fully self-service solution for data onboarding, allowing users to match offline customer data to digital…

US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as…

CleverTap Surveyed Mobile and Marketing Executives to Find Out How They Plan to Thrive in 2021 and Beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Customer intelligence company Acxiom announced that they and the United Nations Refugee Agency, UNHCR, have been recognised for a Selligent Award for ‘Best Inclusive Communications’, following work this year on a charity campaign during Ramadan. Selligent Marketing Cloud is an omnichannel marketing platform, with a mission to make marketing personal. The Selligent Awards are an annual showcase of the most impactful and outstanding marketing campaigns conducted by Selligent clients. Marketing Technology News: ServiceSource…

Only 38% of Canadian businesses have a well-defined, documented policy for customer data privacy Data privacy and online surveillance transparency continue to be serious issues for Canadians. A newly released survey reveals that a vast majority of businesses in the country do not inform their website visitors of third-party tracking. The November 2020 study - conducted by CRM Essentials and sponsored by Zoho - surveyed 429 Canadian business leaders and employees and found that only 20% of respondents inform their…

Validity, a leading provider of customer data quality and marketing analytics software, announced today a significant expansion of its strategic relationship with Microsoft. Validity is joining the Microsoft Business Applications ISV Connect Partner Program, which unlocks Microsoft technical, marketing, and sales enablement resources and allows Validity to offer its powerful suite of CRM data quality tools directly to Microsoft Dynamics 365 customers for the first time. “This new collaboration with Microsoft gives both…

External Validation Highlights Importance of Data Privacy in Securing Customer Trust TrustArc, the leader in data privacy management and automation, has been selected by OnePIN for GDPR Validation. OnePIN is the world's leading provider of User Engagement services for Mobile Network Operators. The validation provides an independent way to demonstrate GDPR compliance to OnePIN's customers and partners and solidifies its standing as a privacy-forward organization. OnePIN operates in more than 20 countries, where it serves…

eShopWorld certified for its commitment to information security and privacy practices to protect corporate and customer data eShopWorld (ESW), one of the world's leading eCommerce companies, has been awarded the prestigious international gold standard ISO 27001 and ISO 27701 certification for security and privacy management. This is a significant milestone for eShopWorld, which is now the first global cross-border ecommerce business to obtain these certifications. The award demonstrates ESW's commitment to building a…

Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and improve business outcomes Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new partnership and optimization solutions with diwo™, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial…

In recent years, the scope of the traditional CMO role has broadened significantly to include new responsibilities around privacy risk mitigation, regulatory compliance and customer engagement. The changing job specs of a CMO 2.0 have added to the normal stresses associated with trying to lower customer acquisition costs and improve retention rates. Recommended: MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail In today’s hyper-competitive, highly mobilized and digital online…

Amplitude, the leader in Product Intelligence, announced the results of a global survey that measures businesses' attitudes and approaches for building digital products and experiences. In this study, conducted by Adience, C-level executives, VPs, directors, and managers overseeing business and product teams were surveyed to understand how businesses are adapting to their digital-first reality. The report finds companies that haven't embraced Product Intelligence as a business growth strategy are leaving revenue on the…

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…

By the end of this decade, most global consumers are expected to be older than 60. Though the global population is aging and people are having fewer babies, the power and influence of older groups in the marketplace seems to have been largely lost on some marketers. As Generation Z have taken the pedestal from under millennials as the newest enigma for the modern marketer, Generation X or Gen X and baby boomers have often been left at the margin. “Old” and “young” stereotypes becoming old-fashioned Younger…

Company attributes strong revenue growth to surging and sustained demand for Product Intelligence Amplitude, the leading provider of Product Intelligence, announced it ranked 208 on the Deloitte Technology Fast 500™, a list of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. This marks the company’s first appearance on the Technology Fast 500 list due to accelerated growth in revenue during the period. Marketing Technology News: Swaarm Secures €800K…

Accops Systems, a one-stop destination for all remote work requirements, has come up with a comprehensive and cost-effective solution that can deliver high-quality, wire-speed voice and customer data securely to call centre executives working from home, enabling uninterrupted customer services and business processes from anywhere. Using Accops solution for voice traffic, organizations can equip their remote workforce to attend to customer needs anytime, anywhere, using any device and any network, without worrying about…

Validity, the most trusted name in customer data quality, announced it has appointed Diane Gordon as its Senior Vice President (SVP) of Customer Success. Gordon is an accomplished executive who has spent the past 25 years driving retention and growth by creating scalable infrastructure in support of profitable P&Ls and customer loyalty, the basis for minimizing churn. With previous executive roles in customer care, marketing, product management, and corporate development, Gordon brings to Validity a deep understanding of…

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required Melissa, a leading provider of global data quality and address management solutions, announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data. Unison brings together all of Melissa’s data quality API capabilities including global address, name, phone, email verification, geocoding, and data matching, into a flagship…

"Consumer needs can change quickly, something we experienced tenfold during the pandemic, and it’s important for brands to listen and react to these evolving needs in real time." About Me Hi Suzanne. Welcome to MarTech Series. Please tell us about your journey in Marketing and how you arrived at Deloitte. Thanks for having me. My journey in Marketing and Sales—and my journey with Deloitte—are very much one and the same as I’ve spent most of my career here focused on these areas. As Chief Marketing Officer for the…

Privitar, the leading data privacy platform provider, has announced a new integration with Amazon Web Services (AWS) Outposts that enables organizations to safely use sensitive data for analytics in the hybrid cloud. Through the integration, customers can leverage AWS native services in Outposts to easily deploy the Privitar Data Privacy Platform™ in both on-premise and cloud environments, then scale the solution as their data needs grow and evolve. Marketing Technology News: Conversational Marketing Trends: Chatbots Are…