Cloud-based POS provider Epos Now has announced a new integration with commerce platform Shopify, a cloud-based, multi-channel commerce platform designed …
Four Measurement Best Practices for Retail Marketers
The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can …
Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM
Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch …
Navigating GDPR: Preparing for What’s to Come
General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European …
GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration
This is Part One of the GDPR Roundtable Today, it’s GDPR’s first anniversary. In one year of its flourish, we …
3 Simple Steps to Meet Current GDPR Compliance
The EU General Data Protection Regulation, or GDPR as it’s widely known, fundamentally changed the handling, sourcing, and distribution of …
Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform
Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to …
Think Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …
MarTech Interview with Sam Carter, CEO, Fospha
"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer …
Amperity Taps Customer Data Veteran Lynn Girotto as CMO to Lead Efforts into CX Transformation
Lynn is a Senior Tableau Executive Who Would Lead Go-To-Market Strategy for Customer Data Plataform and Rapidly Scale Company’s Growth …
TechBytes with Michael Harrison, MD, Winterberry Group
Tell us about your role and the team/technology you handle at Winterberry Group. I am Managing Director at Winterberry Group, …
Salesforce Listed as Visionary Leader by 360Quadrants in AI in Fintech
360Quadrants, the world’s only comparison platform that combines expert analysis with crowdsourced reviews, has released a quadrant on AI in …
TrustArc Platform Enhancements Address Growing Need for Marketing Compliance Solutions
Updates Further Advance TrustArc Leadership as the Industry’s Only End-to-End Solution to Manage Digital Marketing Privacy Compliance for GDPR, CCPA …
GarageExperts Partners with Target Data for People-Based Marketing Solution
Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s …
Bridging the Gap Between All CX Professionals
The New Look and Features in This Release Allow All CDP Stakeholders to Work Together Closely and Maximize Productivity Across …
Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement
Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty …
Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore
Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad …
Segment Launches New Program to Help Early Stage Startups Achieve Product Market Fit and Maximize Growth
Startups Will Receive Up to Two Years’ Free Access to Segment’s CDI, Alongside Great Deals for Leading Applications from Google …
MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift
"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue …
The Privacy Paradox and the Marketer’s Dilemma
2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy …