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customer data

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

Version 4.1 Of Appinium’s All-In-One Salesforce App Gets Major Admin Updates

Salesforce users who want real-time sales enablement, marketing, learning, and customer-service data - all in one place - now have even more tools and functionality The only suite of native Salesforce marketing and sales-enablement apps designed to drive behavior by correlating data to results is getting a significant update. Version 4.1 adds tools that make it even easier for admins to create effective learning content, streamline scheduling, and manage teams more effectively. It also includes new video capabilities and…

CloudEngage Acquires Seattle-based AnswerDash, Expanding Personalization Capabilities

Personalization company further expands its offerings by welcoming an industry leader in customer support and sales enablement CloudEngage, the world's most intuitive web personalization platform, announced the acquisition of AnswerDash, a leading provider of AI powered self-service support and ecommerce solutions. "We saw a terrific fit here," said Paul Wagner, CloudEngage CEO. "Our platform provides rich customer data insights and real-time personalization across multiple channels. AnswerDash has a proven track…

Kibo’s AI-Based Personalization Drives 80% Conversion Rate Increase for Room & Board

Home furnishings retailer used Kibo’s Monetate to personalize customer experiences Kibo, a leader in cloud commerce, announced that the company increased online conversion rates for those visitors that engaged with personalized content by 80% for contemporary home furnishing company Room & Board. Room & Board worked with Kibo's Monetate to deliver personalization that leveraged the retailer's rich customer data and large library of creative assets. Through a scalable AI-driven program, Room & Board personalized…

Design and Technology’s Role in a Post-Pandemic World!

As individuals, we are merely a microcosm of a larger global organism. Our economy, supply chain, businesses, and personal health have followed this evolution in turn. In recent weeks, we have watched as a virus ran roughshod over the planet, thrusting us all into a reality where our freedom of movement and choice is limited in ways we couldn't have previously imagined. While we may be divided on our points-of-view on various responses and what the right next steps are, one thing is clear: Our governments, economies,…

ServiceNow Named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

ServiceNow’s CSM solutions reimagine the customer experience to empower agents and drive fierce customer loyalty ServiceNow, the company that makes work, work better for people, has been named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. ServiceNow was evaluated for its Customer Service Management (CSM) workflow product. The company improved its position on the ability to execute and completeness of vision axes compared to the previous year. With CSM, ServiceNow is the only…

Zendesk Joins Salesforce and Microsoft in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Zendesk has been named as a leader in Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center. Gartner has named Salesforce as a clear leader in the quadrant, with other CRM systems like Pega, Oracle, ServiceNow and Microsoft also maintaining their leadership positions. In recent times, we have seen significant innovations and investments into the CRM Customer Engagement Centers. Interestingly, Gartner has named SAP as a challenger, and SugarCRM, and Zoho CRM as the niche players in its latest report.…

More than 70 Percent of Revenue Leaders Say Data Management is a High Priority

InsideView Alignment Report 2020 Highlights the Essential Role of Data, Target Accounts, and Interpersonal Communication in Sales and Marketing Alignment  InsideView, the leader in B2B data and intelligence, today announced the results of its third sales and marketing alignment report, “Unlocking Revenue Performance in the New Normal” based on a survey of sales, marketing, and operations leaders. This data builds on the original research that fueled the best-selling book, Aligned to Achieve . The new report highlights what…

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

Voxco Survey Software Launches Free Website Satisfaction Tool for Businesses of All Sizes to Measure Customer Experience Online

Voxco survey software announced today the launch of a free website satisfaction survey tool for businesses of all sizes to measure customer experience online and gather insights from the voice of the customer. The tool is completely free to use and offers companies the ability to gather critical customer data in order to better understand; visitor intent, task completion, customer effort, customer satisfaction and net promoter scores. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph…

Salesforce Grants Equity Awards to Evergage Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new employees who joined Salesforce in connection with the acquisition of Evergage. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Evergage’s real-time, cros-channel personalization and machine learning …

AI-Based Retail Activation Company Bluecore Scoops $50 Million Series D Funding

Leading retail marketing technology company, Bluecore has announced it has received $50 million Series D funding. The AI-based modern ESP solution provider for retail experience and communication management is expected to continue on its first-party customer data acquisition and personalization. AI and machine learning capabilities make Bluecore a very distinguished player in the Retail martech industry. In an interview with MarTech Series in 2018, Bluecore CEO Fayez Mahmood had said, “AI-centric tools have the…

Exponea Named a Gartner “Cool Vendor” in Multichannel Marketing

Leading Analyst Firm Research Designed to Highlight Interesting, New and Innovative Vendors, Products and Services Exponea, the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named a multichannel marketing "Cool Vendor" by Gartner. The Cool Vendor research is designed to highlight interesting, new, and innovative vendors, products and services. The April 2020 report stated "Marketing leaders need to close customer data and insight gaps to deliver tailored marketing experiences…

3 Steps to Channel Customer Feedback Into Product Innovation

There’s no doubt that optimizing your customer experience (CX) pays off. When products and services come with great experiences, consumers are willing to pay up to 16% more, according to PwC. However, for many organizations, it’s hard to know where to start. Most CX departments already have access to enormous quantities of customer data, captured from channels ranging from customer service conversations to feedback surveys to online reviews. So, how do you turn this avalanche of information into lasting product innovation…

The Entertainer Selects Mapp to Drive Insight-Led Customer Engagement

Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Exponea Launches “New Normal” Framework to Help Marketers Deliver Growth Post-Pandemic

Designed specifically for retail and e-commerce, the framework assesses readiness and response capabilities for a rapidly changing, volatile market; delivers next steps and resources for business survival Exponea, the global market-leading Customer Data and Experience Platform (CDXP), launched its "New Normal" framework in response to COVID-19. The framework includes a comprehensive self-assessment exercise, placement on the New Normal Ecommerce Quadrant, and a tailored step-by-step guide to improving a company's position…

W Energy Software Earns AWS Partner Network Select Tier Status

Leading developer of oil & gas ERP software demonstrates commitment to protect customer data while enabling even more innovation on the cloud with APN partnership W Energy Software, the emerging leader in upstream and midstream oil & gas ERP solutions, announces that it has achieved Select Tier partner status in the AWS Partner Network (APN). By deploying its software using Amazon Web Services (AWS), the global leader in cloud hosting, W Energy Software delivers oil & gas solutions that leverage best-in-class…

Paytronix Secures $10 Million

Funding will help company continue to serve restaurant, convenience-store, and grocery industries during COVID-19 crisis as brands innovate around providing new services to generate revenue Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that it has secured an additional $10 million in funding, led by Great Hill Partners and the company’s cofounders. The funding is designed to ensure that Paytronix is on sound financial footing and will continue to provide its restaurant,…

3radical Announces Appointment of Michael D. Fisher Ed.D. to Executive Board

Fisher to lead 3radical 'Earned Data' drive in North America 3radical, developer of the Voco audience engagement platform, today announced the appointment of Michael D. Fisher, Ed.D. to its Executive Board of Directors. In addition to these responsibilities, Fisher will be spearheading 3radical's expansion into North America, based on the company's unique ability to help brands collect fully-permissioned 'earned data' from customers. Fisher will once again join forces with 3radical CEO, David Eldridge. The two worked…

INKY Completes Audit to Strengthen Information Technology Compliance with SOC 2 Attestation

INKY Technology Corporation, the pioneer in next-gen email phishing protection, announced completion of the Service Organization Control (SOC) 2 Type I audit of the company's internal controls and systems. The SOC 2 reporting standard is an auditing procedure widely recognized as the industry standard in adherence to security controls for service organizations. The report provides an independent assessment issued by a third party auditor of an organization's security and privacy control environment that demonstrates how…