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customer data

TechBytes with Rob Parrish, VP of Product at Treasure Data

Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design, documentation and product operations. My key responsibility is to set the vision roadmap for this creative and collaborative team. That includes establishing the priorities and design direction of the Treasure Data CDP product.  How would you compare the CDPs of 2015 with those available in…

Phunware Launches MaaS Customer Data Platform

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying…

dunnhumby and CitrusAd Partner to Deliver Customer-Centric Sponsored Products Platform

dunnhumby, the global leader in Customer Data Science, and CitrusAd, the world’s leading retail media platform, have announced the launch of the world’s first Customer-centric sponsored products platform for retailers and brands. Leveraging historical data from a Customer’s off- and online purchasing behaviour, dunnhumby’s Sponsored Products enables retailers to showcase highly relevant products to shoppers using non-interruptive native ads. Consumer Packaged Goods (CPG) brands and their agencies can then create…

Former American Express Vice President /General Manager David Blaha Joins DataOceans Advisory Board

DataOceans, a leading customer communications management (CCM) platform, announced that David Blaha, former American Express Vice President/General Manager, has joined its Advisory Board DataOceans LLC, a leading customer communications management (CCM) platform, today announced that David Blaha has joined its Advisory Board. Mr. Blaha will assist in guiding management and company strategy to ensure full support and execution of DataOceans’ growth plans. DataOceans’ founder and CEO Larry Buckley commented, “We are…

CRM and Digital Marketing Platform Thanx Receives Strategic Investment from RHI Group, M33 Growth, and Ribbit Capital

Thanx, a leading provider of digital guest engagement and retention tools for restaurants, retailers, and malls, announced today that RHI Group, a retail marketing technology firm, has made a strategic investment in the company. RHI Group is financed by M33 Growth and Ribbit Capital. "The RHI team and this group of investors could not be a more perfect fit for the Thanx vision; we’re thrilled to have them as partners," said Zach Goldstein, Founder and CEO of Thanx. "Brick-and-mortar commerce in the US alone is a…

ActiveCampaign Expands Its Customer Experience Automation (CXA) Solution to Power Service and Advocacy Through the Entire Customer Lifecycle

Customer support and account management teams now have the tools to strengthen customer advocacy through more personalized customer dialogue at every touchpoint ActiveCampaign, the leader in Customer Experience Automation (CXA), launched their CXA for Service solution, which meaningfully connects service and support interactions to the entire customer experience. Too many businesses treat success and support as an afterthought, and rely on canned responses, cold outreach, and autoresponders for post-sale customer…

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Alliance between programmatic audience leaders delivers optimal results amid rapidly-changing consumer behavior Dstillery, the leading custom audience solutions partner for agencies and brands, and Resonate, the leading provider of A.I.-driven customer data and intelligence, have announced a partnership combining both companies’ unique data assets to form first-to-market COVID-19 perception segments. These unique psychographic, behavioral and values-based audience segments blend Dstillery’s predictive behavioral…

Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys

Five9 Customers Can Now Use Selligent to Empower Contact Center Agents with Real-Time Customer Information Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences. By rooting evolving customer experiences in data collected throughout the customer journey, contact center agents are better able to assess needs and…

70 Percent of Consumers say They Will Exclusively Shop with Brands that Personally Understand Them this Holiday Season

On Consumers’ Holiday Wishlist Again This Year: Stop Receiving Irrelevant Shopping Offers Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that major changes in shopping are already underway, with 62 percent saying they would shop exclusively online this year. “The commerce habits of…

Data Startup Syncari Lures Product Marketing Head From MuleSoft, Announces New Features and Customers

Eight-year MuleSoft veteran Aaron Landgraf has joined Syncari to help build another category-defining company Syncari went to press with a triple announcement: First, the former head of product marketing at MuleSoft will now lead its marketing. Second, it has a new cohort of customers that includes Certent. And third, it has new features that make Syncari the only complete data automation platform. "I'm thrilled to be joining such a well-positioned team," said Landgraf, who joined MuleSoft in 2012 and watched it grow…

SMC Corporation Expands Relationship With SugarCRM to Accelerate Customer Experience Initiatives

SugarCRM Inc., the innovator of time-aware CX, today announced SMC Corporation, a leader in automated control technology, is expanding its relationship with SugarCRM to accelerate its customer experience vision. Sugar’s unified CRM solution enables SMC to leverage comprehensive visibility of customer data across sales channels and support its global business growth goals and robust reseller channel network. Marketing Technology News: Mintegral SDK Going Open-Source For Increased Transparency And Security…

Should Your CTV Strategy Be Centered Around Mobile App Data?

More than 20% of households have now cut the cord, a trend that is only being accelerated due to the current economic climate. And in lieu of cable, 80% of U.S. viewers are now watching and relying on free ad-supported TV services (FASTS) for news, sports, and other programming. And advertisers… well, advertisers couldn’t be happier. Sure, the COVID-19 has hit the advertising industry, causing a steady monthly decline in ad spend for most of the year, but CTV viewing has also doubled during recent months due to…

Car Shoppers Can Look Forward to More Options and Bigger Discounts on New Vehicles This Labor Day Weekend, According to Edmunds

As used prices continue to rise and 2021 model year vehicles make their way to dealer lots, experts say new-car shoppers with trade-ins are in the best position to take advantage of holiday weekend sales After a months-long drought in new vehicle inventory and a spike in used car prices during the coronavirus pandemic, car shoppers can look forward to some relief in the new vehicle market this Labor Day weekend. According to the car shopping experts at Edmunds, more 2021 model year vehicles are making their way into…

Brierley Recognized as a Loyalty Management Service Provider in Gartner’s Market Guide for Loyalty Management

Brierley, a leading customer data and engagement platform, announced it was recognized in Gartner’s July 2020 Market Guide for Loyalty Management as a loyalty management service provider (LMSP). According to Gartner, "Industries that have long depended on loyalty initiatives — such as retail, and travel and hospitality — are adapting to disruptive entrants able to entice consumers in other ways. Points and rewards alone cannot deliver true customer loyalty in the absence of great customer experience, product quality and…

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

By working from live customer data and breaking down barriers that limit data access, MessageGears is furthering its mission to allow marketers to use data to create better brand experiences MessageGears, the customer marketing software company, announces an update to its Segment product. The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears’ Engage product. Enterprise marketers are limited by their toolsets in one of two ways:…

Transforming Messages To Deliver Customer Value

I’m sure you have heard this before: just a 5% increase in customer retention can increase a business's profitability by 75%. Customer experience and loyalty have lately been brought into the epicenter of marketing operations, as the coronavirus pandemic and the resulting economic impact affect critical KPIs at organizations across a variety of industries. Many businesses are redirecting their strategy to focus more on customer experience, from both a proactive standpoint and a reactive one. During a crisis, it all boils…

What Is a Product Information Management (PIM) and Why Do You Need One Right Now?

With global e-commerce sales projected to grow to $6.5 trillion in 2022, businesses are looking to gain a competitive edge and boost customer loyalty by providing enriched customer experiences; not only online but across all points of sale. Whilst 65% of e-commerce traffic in 2019 originated from mobile, it only accounted for 53% of sales - because most often, customers still prefer an in-store experience. In the UK, offering a Click & Collect service proves as a direct driver of sales, with 34% of retailers…

TechBytes with Abhishek Deshmukh, VP of Engineering & MD at Zendesk

Hi, please tell us about your role and the team/technology at Zendesk. As the VP of Engineering, I lead product development for the Zendesk Support Suite, which brings together our products Support, Guide, Chat, Talk and Social Messaging into a single omnichannel solution. The Suite Team is a globally distributed team of talented professionals who build amazing products for our customers. In my capacity as MD, I oversee operations for Zendesk Singapore, with a key focus on product development, government relations,…

ActiveCampaign Cements Leadership in CXA With the World’s Most Comprehensive Platform

Marketers can finally close the technology gap created by legacy marketing solutions to create a true 360° customer view to champion the customer lifecycle ActiveCampaign, the leader in Customer Experience Automation (CXA), announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle. The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer…

Insightly’s New Mobile App Helps Businesses Stay Connected

Innovator of Scalable CRM Launches Revamped Mobile Application for Faster, More Secure CRM Access In light of the COVID-19 pandemic, more people are working remotely and leveraging their mobile device for business - in fact, a new Insightly poll shows nearly two-thirds (60 percent) of those surveyed say they use their mobile device for business and customer management every day. That is why today, Insightly, innovator of scalable CRM for companies of all sizes, is launching the next-generation of its mobile app that…