TechBytes with Mani Gopalaratnam, CTO at Resulticks
What are the key developments in the Omnichannel Marketing technologies that are resulting in enormous revenue opportunities for brands? In …
TechBytes with Ryan Kliszat, Co-Founder at RevLifter
Tell us about your role and the team/technology you handle at RevLifter. Having worked with e-commerce retailers throughout my career, …
Now Is the Time to Rethink Your Integrated Approach to Customer Engagement
In an age of smartphones, push notifications, chatbots and near-constant digital disruption, it is no longer revolutionary for brands to …
All Together Now: The Seven Keys to Marketing Automation Success
Before considering Marketing Automation, let’s first talk about your customers and how well you know them. Do you know why …
Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019
Zylotech, the self-learning customer data (CDP) platform company, announced it has been cited as a Sample Vendor in both the …
Importance of Creating a Frictionless Customer Experience to Reduce Customer Churn
Customers expect a frictionless experience across all touchpoints, and if a brand cannot deliver such an customer experience they will …
The Role of Artificial Intelligence in Transforming Customer Experience
We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs …
The Logistical Nightmare Looming on Data Privacy: Time to Get Your Head Out of the Sand
Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), …
Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?
As we sink deeper and deeper into the ‘Experience’ economy, it’s getting even more noisier in the MarTech ecosystem with …
GDPR Anniversary: Consent and Data Transfer Still Concern Marketers
GDPR has just passed its first anniversary; we thought it a good time to take stock and ask: what have …
Now Move to Evolvable Private Cloud Product ECS, Courtesy EasyStack
In May, EasyStack launched its latest generation private cloud product ECS (EasyStack Cloud Service). EasyStack is an open source Cloud …
MarTech Interview with Ajay Gupta, CEO at Stirista
"The line between B2B and B2C personas is getting increasingly blurry, especially as more professionals use their personal devices in …
Putting Paid Social to Work for Amazon Prime Day and Beyond
There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with …
How Businesses Can Decipher Customer Data Using VoC Analytics Programs | A Free Resource by Quantzig
Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource that …
MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK
"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with …
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Epos Now Launches Shopify Integration to Simplify Offline and Online Business Management
Cloud-based POS provider Epos Now has announced a new integration with commerce platform Shopify, a cloud-based, multi-channel commerce platform designed …
Four Measurement Best Practices for Retail Marketers
The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can …
Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM
Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch …
Navigating GDPR: Preparing for What’s to Come
General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European …