Leading digital media and marketing company, Meredith Corporation has announced a series of new leadership roles for some of its …
Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived …
Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO
Heidi Bullock Hired to Continue Tealium’s Growth Through Vast Experience in Marketing Technology Tealium, the trusted leader in real-time customer …
MarTech Interview with Tom Keiser (Chief Operating Officer) and Elisabeth Zornes (Chief Customer Officer) at Zendesk
"In the APAC region, Zendesk's top customer wins include GroupOn, StashAway, Circles.Life, Grab, Ola, and FoodPanda to name a few." …
iOS13 Will Force Marketers to Consider the Value They Exchange with Mobile Users
The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in …
Mike Piispanen and Derek Swaim Provide Operational Excellence and Business Development Expertise to Accelerate Growth Strategies
Validity, the most trusted name in customer data quality, announced the appointment of Mike Piispanen as Chief Operating Officer, along …
Interactions in Context: How to Increase Personalization in Email
As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they …
Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey
Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of …
SproutLoud Achieves Highest Data Security Standards With SOC2 Type II Compliance
‘Data Security Is Our Highest Priority. SproutLoud Is Committed to Protecting the Data Security and Privacy of Our Brand Clients …
CDPs and Analytics Take CRM Lead Management Providers to New Heights
Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, …
Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data
First-of-its-kind solution powered by unsupervised machine learning helps marketers uncover and apply an unprecedented level of customer insights from inbound …
New Product From SugarCRM Provides Key Customer Data During Real-Time Communications
Sugar Connect Integrates Critical CX Activities with Microsoft Office 365 and Google G Suite SugarCRM Inc., a company that helps …
Suffering from CDP Sensory Overload? Here’s 7 Things to Do Before You Invest
Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to …
TechBytes with Neil Sweeney, Founder and CEO at Freckle
What are the key takeaways from Freckle and Killi’s Q1 2019 Footfall Report of U.S. Automotive Buyers? Because we combine …
What Makes Artificial Intelligence Marketing so Powerful?
Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap …
The Logistical Nightmare Looming on Data Privacy: Time to Get Your Head Out of the Sand
Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), …
IBM Unveils z15 With Industry-First Data Privacy Capabilities
Designed for Hybrid Multicloud Security, Cloud-Native App Development with New Instant Recovery Feature IBM announced IBM z15™, a new enterprise …
Study: As Data Volume Increases, So Does Data Pollution
Independent Research Firm Finds Only 4% of Respondents Say They Do Not Experience Any Challenges When It Comes to Utilizing …
MarTech Interview with Robert McGovern, CEO at PreciseTarget
"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey …
TechBytes with Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group
How are customer expectations changing and how does that impact traditional brick and mortar retail banks? We launched TCS Digital …