customer data

Megan Berry and Alex Gurevich appointed Chief Product Officer and Chief Operating Officer. Octane AI, the pioneer zero-party data marketing platform, announced two new executive leadership appointments. Longtime Octane AI executive Megan…
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Feathery builds credibility with customers as a secure data manager by partnering with Laika Feathery, a SaaS company that helps product teams build developer-friendly and highly customizable forms, has announced that they have completed…
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Acquia Open DXP and Acquia DAM (formerly the Widen CollectiveⓇ) have been recognized as leaders in numerous categories Acquia announced that TrustRadius has recognized Acquia Open Digital Experience Platform (DXP) and Acquia Digital Asset…
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New data regulations pose challenges on how businesses store, process, and manage data. From the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to the more recent Chinese Personal Information…
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ActionIQ, the leading Enterprise Customer Data Platform (CDP), announced that it has been named one of the Top 10 CDP Companies, as well as one of the Top 10 Personalization Solution Companies by MarTech Outlook. "We are excited to see…
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Insider, a single platform for delivering individualized, cross-channel customer experiences, helps 1000+ leading enterprise brands and high growth startups, including Samsung, GAP Marks & Spencer, Virgin, IKEA, Burger King, Toyota,…
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Reveals Staggering Disconnect Between Social Shopping and Brand E-commerce Sites -71% of online shoppers prefer to check out on the brand website versus social networks. -81% report poor website landing experiences, causing $700B in…
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In an effort to collect higher quality data, nine in ten marketers plan to capture zero-party data in the next 12 months. However, less than half state they know how to use it effectively. A new survey by Forrester Consulting and SheerID…
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Breakthrough solution helps B2B SaaS companies retain full control over customer data wherever it may reside across all apps and geographies Antimatter, the world's first provable data security for SaaS applications, announced its…
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A rigorous audit validates Chatmeter as a trusted SaaS reputation management platform provider Chatmeter, a reputation management platform for multi-location brands offering data-driven solutions that deliver breakthrough customer…
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Bounteous, the digital innovation partner to the world’s most ambitious brands, announced today it is partnering with digital commerce company Spryker Systems to accelerate business growth for clients through comprehensive commerce…
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Data can be your best friend or worst enemy. If you don't know how to make sense of it, it can ruin you. But if you learn how to use it, data can propel you to success. It's an age-old problem: You've got all this data, but you…
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New appointments in engineering, investor relations, finance, operations, marketing and talent provide leadership and expertise to support the next phase of company growth Klaviyo (the “Company”), a leading customer data…
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Digital marketing is an industry that has exploded in popularity and importance over recent years. Between 2015 and 2020, the industry saw an average growth rate of 69%, totaling a market cap of $260 billion in this latter year.…
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Independent certification reinforces Innoveo's commitment to ensuring data availability, security, and privacy Innoveo, a global technology firm and a pioneer in enterprise no-code platform (NCP) today announced that the company has…
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Myles Kleeger, President & Chief Customer Officer at Braze chats about a few top customer engagement trends and practices in this Q&A with MarTech Series: _________ Welcome to this MarTech Series chat Myles, tell us about your…
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Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers Lytics, a customer data platform (CDP), announces that it has been positioned as a “Major Player” in the IDC…
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Premier hops producer in global brewing industry streamlines and standardizes key business processes on the ELO ECM platform ELO Digital Office USA, enabling businesses to improve collaboration and digitalize information management,…
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The role of the -marketer has never been more complex. The world of consumer marketing continues to evolve at breakneck speed, matched only by the rate at which customer expectations are changing. Marketers are under enormous pressure to…
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Cloud Data Protection provider leverages HCS to ensure no data leaves customer's environment and there is a provable record for every data risk. Theom, a fully managed Cloud Data Protection Platform that empowers enterprises to protect…
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