The SPN empowers customers with a diverse ecosystem of top technology and services partners

Snowflake, the cloud data platform, today announced the launch of Snowflake Partner Network (SPN), a rich ecosystem of Technology and Services partners for customers to leverage in their adoption of Snowflake’s single, integrated platform. With thousands of customers leveraging Snowflake Cloud Data Platform for their entire network of data, partners are pivotal for organizations to expand the value and reach of their data even farther. Partners are critical to the growth of Snowflake and the new Snowflake Partner Network offers tiered partner incentives. Snowflake started with a referral program for partners, and is now introducing Resale and MSP programs for Services Partners and a Snowflake Ready Technology Program for Technology Partners to expand their partner offering.

The SPN offers different tiers and benefits for Services and Technology partners. Services partners like Deloitte, Interworks, and Slalom can support Snowflake customers from migration to implementation so organizations can experience the full benefits of Snowflake for data management, data governance, data integration, data warehousing, business intelligence and analytics. Technology partners like Fivetran, Informatica, Matillion, Talend, and ThoughtSpot, empower Snowflake customers with the tools and resources to develop and deliver joint solutions for realizing the full benefits of the cloud data platform’s ease-of-use, performance, reliability, and security.

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Snowflake announced additional features and partner benefits including:

• SPN Portal: A central portal for all Partners featuring sales and technical training, enablement content, deal registration and entire host of sales and marketing tools required for Partners to go-to-market with Snowflake.
• Resale and MSP Programs: A Resale Program which enables partners to manage the end-to-end customer journey around Snowflake from pre-sales, sales and post-sales implementation and an MSP Program to now deploy, operate and maintain Snowflake for customers as partners deliver a fully managed solution.
• Snowflake-ready Technology Program: A program which validates partner integrations to ensure that technology partner connectors adhere to Snowflake best practices, as well as allow customers to distinguish validated connectors between the multitude of integrations to Snowflake available.

Hilary Feier, Managing Director, Data & Analytics at Slalom said: “The new Snowflake Partner Network allows increased access to training and technical resources to help scale our Snowflake practice as well as enable different data use cases. This is allowing us to quickly deliver joint customer solutions as we migrate customers from legacy to the Snowflake cloud data platform and help our customers build a modern culture of data.”

Behfar Jahanshahi, CEO at InterWorks said: “The new Partner Portal gives us clear visibility into the data around our deals, access to enablement content and training and is quickly becoming the central one-stop-shop for all things Snowflake within our practice.”

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Frank Farrall, Principal and AI Ecosystems Leader at Deloitte Consulting LLP said: “We’re very excited to be collaborating with Snowflake and are impressed by how their innovations are redefining the market for data technology. We are seeing high interest from clients looking to adopt Snowflake’s technology to maximize impact as they migrate their data to the cloud.”

“The new Snowflake Partner Network program makes partnering with Snowflake easy and enables partners to leverage their capability and expertise to deliver powerful data-driven business outcomes to our joint customers,” said Colleen Kapase, Snowflake’s VP Partners and Alliances. “We are thrilled to launch these new programs to reward our partners for the growth they’ve contributed to Snowflake and to deliver even more impact to customers.”

Once a company is registered as a Snowflake Partner, anyone from the company can self-register for access to SPN Portal. Every Partner will have a Portal administrator who will have the ability to add, remove and manage users.

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