Software and data platform, VideoAmp, today announced the addition of Wendell Younkins as Chief Accounting Officer to its leadership team. Younkins joins at a pivotal time for the market-leading media measurement and optimization company as it sets its sights on exponential growth.

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“In my research, I couldn’t believe how incredibly poised the company was for successfully redefining the entire media ecosystem. Not only are the solutions built for the modern media landscape, but the people, culture and values made for an easy decision to join VideoAmp”

At VideoAmp, Younkins will aid in scaling the company’s infrastructure to accommodate its rapid revenue growth, which includes building a team and strengthening internal controls to meet the rigor required of a fast-growing company. Younkins will report to newly appointed CFO, Paul Ross.

“In my research, I couldn’t believe how incredibly poised the company was for successfully redefining the entire media ecosystem. Not only are the solutions built for the modern media landscape, but the people, culture and values made for an easy decision to join VideoAmp,” said Younkins.

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Younkins joins VideoAmp in the newly created role of Chief Accounting Officer following a 20-year tenure at NBCU. Holding many roles throughout his time with the media giant, he most recently served as SVP, Global Controller of Television Distribution where he managed $6.5 billion in revenue for the company. Younkins also managed the financial aspect of GE’s public spin off of NBC.

“With the type of explosive growth VideoAmp is experiencing, it is imperative we have a leader with the depth and breadth of experience that Wendell does. Wendell has an exceptionally impressive track record and we are honored to have him. We look forward to him building his team and leading them through the many exciting developments in our future as a company,” Ross stated.

VideoAmp is ramping up investment in their product and engineering teams. Advancements will build off of VideoAmp’s proprietary commingled dataset, which is considered the most trusted and highest quality in the marketplace due to its scale and proprietary methodology used for combining various data sources. The dataset commingles ACR and Set-Top-Box data across 28M households and integrates into multiple digital data sources using first-to-market privacy-safe methodologies like clean rooms. The use of clean rooms allows VideoAmp to accurately measure media on an impression level, with technological guarantees, while adhering to privacy guidelines and state laws. VideoAmp’s data, combined with a comprehensive toolset for planning, measurement, optimization and attribution, are all housed within the VideoAmp platform and provide a deduplicated view of advertising performance across linear, streaming and digital. The suite of tools and data enables marketers and media owners to reimagine the way brand marketing and media is valued, bought and sold.

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