Previously the Penton CFO, Nicola Allais Joins DoubleVerify as CFO, Bringing Financial, Management, and Media Industry Expertise to DoubleVerify
Allais joins DoubleVerify after serving as CFO of Penton. During his seven-year tenure, he helped transform the business into a leading business-to-business exhibitions and information services company, including overseeing thirteen acquisitions. Prior to that Allais was CFO of Downtown Music, an independent music publishing, and record label startup. Allais also previously worked at Primedia, Home Box Office and Ernst and Young.
Wayne Gattinella, President and CEO, DoubleVerify, said, “Nicola brings significant financial, management, and media industry expertise to DoubleVerify. His experience in scaling emerging business models make him a strong addition to the team as we continue to invest in our digital offering with new partnerships, acquisitions, and global expansion.”
“DoubleVerify is well positioned to capitalize on the pressing industry demand for transparency and authentication in the quality and performance of digital media. I am excited to join a dynamic and high-growth company, and to work with Wayne and the senior management team to further unlock the value of the business,” Allais said.
Allais holds an MBA from Columbia Business School and a B.A. from Princeton University. He will be based in DoubleVerify’s New York headquarters. His appointment comes on the heels of Providence Equity Partners LLC acquiring a majority stake in the company in September 2017.
DoubleVerify, better known as DV, is a leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.