Google Cloud and founding members form initiative to eliminate data lock-in and ensure access to data across leading storage, analytics, and database providers

Google Cloud and many of the fastest-growing data, analytics, storage, and database providers in the tech industry today announced they are forming a new initiative to ensure that global businesses have more seamless access and insights into the data required for digital transformation. As founding members of the Data Cloud Alliance, Google Cloud, Accenture, Confluent, Databricks, Dataiku, Deloitte, Elastic, Fivetran, MongoDB, Neo4j, Redis, and Starburst are committing to make data more portable and accessible across disparate business systems, platforms, and environments—with a goal of ensuring that access to data is never a barrier to digital transformation.

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Businesses face growing pressures to digitally transform—to reach consumers in new ways, launch entirely new digital businesses, and to meet increasingly complex governance and compliance requirements. Data is essential to digital transformation. Every consumer interaction – searches, e-commerce transactions, online comments, clicks, upvotes, and much more – creates more data every minute. The proliferation of data, along with the many software and cloud-based applications used to analyze and manage it, means businesses increasingly need common digital data standards, and a commitment to open data, in order to effectively utilize data to digitally transform.

The Data Cloud Alliance is committed to accelerating adoption of data analytics, artificial intelligence, and machine learning best practices across industries through common industry data models, open standards, and integrated processes. Members of the alliance will work together to help reduce customer challenges and complexity with data governance, data privacy, data loss prevention, and global compliance. For the betterment of customers’ data clouds, the alliance will commit to solving skills gaps through skill development for practitioners in modern data and analytics technologies.

Data Cloud Alliance members will provide infrastructure, APIs, and integration support to ensure data portability and accessibility between multiple platforms and products across multiple environments—on-premises, in public or private cloud, or in a hybrid model; and each Alliance member will collaborate on new, common industry data models, processes, and platform integrations to increase data portability and reduce complexity associated with data governance and global compliance.

“Data is the common foundation for all digital transformations,” said Gerrit Kazmaier, VP and GM of Databases, Data Analytics and Business Intelligence at Google Cloud. “By committing to open data standards, access, and integration between the most popular data platforms and applications today, we believe we can significantly accelerate business transformations and close the data to value gap.”

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