Incorta Announces Tableau Connector to Extend Faster Data Analytics to All Customers

Incorta, the Direct Data Platform, announced a partnership with Tableau, the world’s leading analytics platform, on a Tableau connector. The new connector will allow thousands of customers to use Tableau as their preferred analytics platform while speeding up complex data workflows with Incorta as their data source system.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

“In today’s data-driven world, it’s crucial that we arm customers with the tools they need to make informed decisions as quickly as possible”

Data-informed decision making has never been more important, but without the right tools it can be difficult to make sense of massive data sets and queries. Not only must organizations effectively explore and manage their data, but they need to visualize and then understand it quickly enough to make critical educated decisions. Customers using the Incorta connector for Tableau will speed up their queries for advanced insights due to Incorta’s unique approach of Direct Data Mapping™ and high performance extraction from any data source.

“In today’s data-driven world, it’s crucial that we arm customers with the tools they need to make informed decisions as quickly as possible,” said Brian Matsubara, RVP of Global Technology Alliances at Tableau. “With Incorta, our customers will be able to gain fast access to relevant data, speeding up their queries and, in turn, improving their overall data workflow.”

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

Tableau provides curated visual analytics that empower users to make the most of their data. Combined with Incorta’s Direct Data PlatformTM as a backend database, users will have a single source of truth for their data, allowing them to harness massive sets of data at lightning speed. The Incorta connector for Tableau will be available in the Tableau Gallery and directly from Incorta. Current Incorta customers can download and use the connector for free. Tableau customers will need to contact Incorta and use Incorta’s Direct Data Platform in order to speed up Tableau’s query performance.

“When teams can visualize their data and then quickly make informed decisions, they are better equipped to maximize the value of that data,” said Incorta CEO Scott Jones. “Incorta can turbocharge the powerful visualization that Tableau users love with faster compute power for even the most complex data sets.”

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.