Kubit, a leading innovator in the product analytics industry, has raised $18 million in a Series A round led by New York-based global venture capital and private equity firm Insight Partners, with participation from existing investors Shasta Ventures and TSVC. The round quickly follows the company’s $6M seed announcement and 50X growth in 2021.

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This investment will be used to strengthen Kubit’s position as the Self-Service Product Analytics category leader. Kubit’s pipeline of top consumer tech companies is accelerating its growth trajectory as the company is projected to triple its revenue this year.

Kubit has become an enterprise favorite in the product analytics space by providing a revolutionary No-Code solution to Self-Service analytics. Kubit enables product teams to gain insights about user behavior, measure campaigns and A/B tests, and also drive engagement and retention in real-time instead of waiting for others to get answers. Through their innovative No-ETL approach, Kubit is disrupting incumbents with a significant architectural advantage by giving the control of data back to their customers.

“Cloud data warehouses have empowered every enterprise to take control of their data. The days of requiring SDK or ETL for product analytics are over,” says Alex Li, Founder and CEO of Kubit. “Self-Service analytics must be established upon the data model controlled by the customers. Kubit is founded to challenge the status quo of these siloed blackbox solutions in the market.”

“We have seen tremendous growth in the ecosystem surrounding the Modern Data Stack. The trend towards control and transparency is only going to continue in building the next generation of data apps,” said George Mathew, Managing Director at Insight Partners. “Kubit’s No-ETL platform is a game changer not only for product managers, but for any business user that is building digital products. We’re excited to partner with Kubit’s founding team as they continue to innovate and grow the product analytics market.”

In 2021, Kubit saw massive growth in its enterprise client list, which includes leading brands like Paramount/Viacom CBS, Wish, and Quizlet. Kubit looks to continue expanding in a market that is ripe for growth. Added Li, “Product analytics has proven its significance in many large enterprises’ successes. As an industry, product analytics is still young and has become more open and transparent. No enterprise wants to be locked into a siloed blackbox solution that demands control of a customer’s precious data. Kubit is the only self-service product analytics platform that offers transparency and No-ETL integration for any cloud data warehouse to fully utilize a customer’s existing data model while guaranteeing One Single Source of Truth.”

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