Tunity Strengthens Leadership Team with Former Nielsen and MGM Heavyweights to Build Analytics Product
Tunity, the first application of its kind which allows users to hear live audio from muted televisions directly on their mobile devices, announced two new appointments to its leadership team. Bruce Tuchman and Paul Lindstrom have joined Tunity as President of Sales and Head of Research and Analytics, respectively. Tunity is committed to growing the company after its recent Series A, and the addition of high-level expertise that comes with Tuchman and Lindstrom will help the company further accelerate focus and delivery of its solutions, including the productization of Tunity’s data and analytics.
“Our goal at Tunity is to transform the out-of-home TV viewing experience for consumers and to provide high-value data to our clients and the industry. Bruce and Paul each have proven track records that will be pivotal in advancing our OOH data solution to our clients, networks and the advertising industry as a whole,” said Yaniv Davidson, Founder, Tunity.
Tuchman joins Tunity with more than 25 years of experience in media and entertainment. As a seasoned leader and trusted advisor, Tuchman has excelled in developing and managing global media, entertainment, and brand-driven businesses; transforming some of the most popular U.S. media brands into global enterprises. Previously, he has held a number of leadership positions with prominent entertainment companies, including serving as President of AMC Global & Sundance Channel Global, President of MGM Worldwide Networks and General Manager of Nickelodeon Global Network Ventures. Tuchman is also an investor in and advisor to a number of cutting-edge digital media businesses and sits on the executive committee and board of directors of the International Academy of Television Arts and Sciences. In his new role, Tuchman will leverage his experience in building new businesses from the ground up to lead the monetization of new product lines for Tunity and drive top line growth.
Lindstrom brings with him four decades of strategic media operations and research experience from Nielsen. During his time at Nielsen, Lindstrom was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Lindstrom is an innovation, research, and strategy executive veteran with a successful track record in pioneering business development, product leadership, and research design. In his new role, Lindstrom will help with the creation of various data products, namely Tunity’s new analytics product, and help set strategic vision and direction. Lindstrom’s combination of experience with media research, custom research, and location and OOH measurements make him uniquely qualified to develop a new metric based on Tunity’s traffic, tuning, and attention data.
Tunity has unique data that can offer insights on OOH viewership for all supported networks by the venue on a near real-time and minute by minute basis. Television advertising buyers and sellers will be able to understand where OOH viewership is coming from, by whom, and the relative strength of individual programs, genres, and networks in a way that has not previously been available. Tunity will also offer a new Attention metric that will be the first of its kind for OOH and in-home viewing. Both Tuchman and Lindstrom will be based in Tunity’s New York City office.
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