They say a picture is worth a thousand words, but robust visualizations of complex business data can be worth even more. A new book from analytics leader SAS, An Introduction to SAS^® Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight Into Your Data, teaches users how to create eye-popping charts and draw powerful insights from their data – saving time and money.

This accessible, full-color guide to SAS Visual Analytics is perfect for both novice and experienced users looking to learn the latest functionality of SAS Visual Analytics on SAS 9.4 and SAS^® Viya™. It covers everything from getting-started basics like accessing content and building custom dashboards and reports to customizing data visualizations with different chart types and using geospatial data. Later chapters explore administration and data loading and include a deep dive into SAS Visual Analytics 8.1.

With guidance from the authors – Tricia Aanderud, Director of the Data Visualization Practice at Zencos Consulting; Rob Collum, Principal Technical Architect at SAS; and Ryan Kumpfmiller, a SAS and Data Visualization Consultant at Zencos – users learn how to make sense of their complex data and incite smarter, data-driven decisions.

“We wrote this book as a common-sense resource for using SAS Visual Analytics, offering guidance from data visualization experts and information for administrators,” said Aanderud. “Better understanding data visualization principles enables users to transform drab, boring reports and analyses into effective and dynamic insights.”

SAS Visual Analytics is a self-service business intelligence, data visualization and analytics application that enables organizations to understand and analyze their data and collaboratively share ideas. The software helps businesses see the big picture, create interactive visuals and discover underlying relationships in their data. CrescentCare, 89 Degreesand Seacoast Bank are just a few of the customers using SAS Visual Analytics for interactive reporting and dashboards, visual data exploration, autocharting, self-service analytics, text and location analytics, self-service data preparation, and mobile business intelligence.

An Introduction to SAS Visual Analytics can be ordered from the SAS Publishing bookstore. Learn how industries like banking, communications, manufacturing, retail and utilities can benefit from data visualization by viewing the SAS Visual Analytics online demos.