Ad Action Recognizes PlaceIQ Offerings to Produce Valuable and Advanced Customer Insight for Brands
PlaceIQ, is the company which is building a new consumer-behavioral model with location insights and data. PlaceIQ announced that its LandMark Data offerings and Place Visit Rate (PVR) have been named the best attribution and analytical technologies, in addition to also being the best location intelligence platform in the Ad-to-Action awards.
Ad-to-Action awards is produced by industry trade group Local Search Association (LSA). These awards highlight innovations in technology that help brands drive customer engagement, sales and create memorable experiences for customers. The category winners went through severe scrutiny with a panel of diverse judges which comprised of technology experts, advertising industry press and several media agency leaders.
Achievements by PlaceIQ
PlaceIQ’s PVR was named Best Attribution and Analytics solution in the award category which aimed to create, target, measure and traffic advertising in innovative ways. PVR was introduced in 2012, and it has a first-of-its-kind measurement metric that has become a standard for understanding the effect advertising has in the real-world situation. Users across retail, dining, CPG and automotive have all chosen PVR to precisely understand the impact advertising campaigns have on offline channels.
Landmark Data offering by PlaceIQ was named Best Intelligence Platform in an award category. The category was recognized as technologies helping brands, media companies and agencies analyze and create actionable insights from location data. Landmark gives media agencies and brands access to PlaceIQ’s premier audience, visitation and behavior data- so as to take a number of informed business and marketing decisions. The technology is highly powerful with location-derived insights about the real-time customer journey and it includes; retail site selection optimization, financial investments, cross-channel strategy, financial investments and media activation.
“PlaceIQ has become synonymous with industry leading technology innovations in the location data realm,” said Duncan McCall, CEO and co-founder at PlaceIQ. “Our legacy is built on more than seven years of creating and refining offerings that deliver both insights and true value to brands. We’re honored to be selected by both LSA and a jury of well-known executives for the quality of our work. The Ad-to-Action Awards add to a long list of validation for our product portfolio from others in the technology ecosystem and exist as a testament to the dedication from many different teams within PlaceIQ that bring these solutions to market.”