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Placeiq

PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits

Two leading data innovators merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement FourthWall Media, a leader in television analytics, and PlaceIQ, the company building a new model of consumer behavior with aggregated location data, announced the launch of a unique partnership to help advertisers and brands see, measure, and improve the effectiveness of their TV advertising on in-store visitations. Powered by FourthWall's Reveal analytics platform, the…

PlaceIQ Now Available in AWS Data Exchange

Businesses Now Able to Access PlaceIQ’s Visit Stream Data Through AWS Marketplace PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced the company’s data is now available in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Now, any business can subscribe to PlaceIQ’s aggregated location-based insights to understand consumer foot traffic and…

Zeta Global Accelerates Growth with San Francisco Office Expansion

Marketing Technology Company Expands on West Coast to Focus on Building Data and Technology Presence, Talent and Products Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today reports the expansion of their San Francisco office located on Market Street. The proliferated presence is intended to deepen Zeta's business focus and investment in data, Artificial Intelligence and engineering technology, as well as raise Zeta's profile as a premiere…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and PlaceIQ, the company building a new model of consumer behavior with location data, announced the release of PlaceIQ’s anonymous foot traffic data within IRI’s unparalleled loyalty card and point-of-sale data assets. Integrating these two best-in-class data sets on the industry-leading IRI Liquid Data platform allows brands…

Experian Makes Strategic Investment In PlaceIQ’s Location Intelligence Products and Capabilities

PlaceIQ's Location Intelligence Products and Capabilities Become Complementary Elements for Key Initiatives Across Experian's Marketing Division PlaceIQ, the company building a new model of consumer behavior with location data, announced a comprehensive strategic partnership with Experian, which includes a financial investment from the global information services company. This investment represents a growth round of financing for PlaceIQ, enabling the company to continue its strong forward market momentum by scaling its…

Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors

Offering expands Comscore's Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore's relationship with PlaceIQ Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behavior with location data and insights – this solution helps media buyers and sellers better attribute the…

Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud

Best-in-Class Location Data Improves Customer Experience and Marketer Results Zeta Global, a data-driven marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has entered into a strategic partnership with PlaceIQ, the company building a new model of consumer behavior with location data and insights. As part of the partnership, the Zeta Data Cloud, and its 200+ million U.S. marketing profiles will now be integrated with industry-leading location audiences,…

PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with digital marketing agency PMG, which sought to better understand the real-time impact of media campaigns on in-store foot traffic during the 2018 holiday shopping season, as tested on PMG client Old Navy. PlaceIQ’s Place Visit Stream was accessed by PMG through its valued DSP partner, The Trade Desk, in order to measure true foot traffic impact and return on ad spend for all holiday campaign…

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…

PlaceIQ Releases Inaugural Year In Location Foot Traffic Guides For The Travel, Retail, And Dining Industries

Learn Which Brands Own Share-Of-Visit, Were Most Efficient, & Have The Biggest Opportunities For Growth PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced the release of its annual Year In Location Foot Traffic Guides, revealing in-depth location-based trends and insights that shaped the Travel, Retail and Dining industries in 2018. This research was conducted using PlaceIQ's proprietary data, comprised of 200MM+ unique, anonymous devices across the US Each of…

PushSpring Expands Audience Marketplace With 20 New Data Providers

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…

PlaceIQ Selected for Best Attribution and Analytics Technology in the Ad-to-Action Awards

Ad Action Recognizes PlaceIQ Offerings to Produce Valuable and Advanced Customer Insight for Brands PlaceIQ, is the company which is building a new consumer-behavioral model with location insights and data. PlaceIQ announced that its LandMark Data offerings and Place Visit Rate (PVR) have been named the best attribution and analytical technologies, in addition to also being the best location intelligence platform in the Ad-to-Action awards. Ad-to-Action Awards Ad-to-Action awards is produced by industry trade group…

PlaceIQ Expands Partnership with LiveRamp, Offering Seamless Access to Thousands of Location-based Audiences for People-Based Marketing

PlaceIQ's Leading Location-based Audiences Available to LiveRamp Customers Through IdentityLink™ Data Store Feature PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced an expanded partnership with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution. For the first time, PlaceIQ will offer its advanced location-based audiences through LiveRamp's IdentityLink™ Data Store feature which offers unique, people-based…

Todd Benedict Joins Tapad as Chief Revenue Officer, North America

Todd Benedict, An Ad Tech Veteran, Would Lead The Company's North America Sales Operations Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for North America. In this newly created role, Benedict will lead revenue and sales operations for Tapad's North America business. He joins Tapad's executive leadership team from PlaceIQ and would report to CEO Sigvart Voss Eriksen. Recommended Read: TechBytes with Preethy Vaidyanathan, SVP Product Management at Tapad…