T. Rowe Price Group announced that Theresa McLaughlin, a recognized marketing leader with more than 25 years of financial industry experience, will join the firm on October 25, 2021, as head of Global Marketing.
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She will be responsible for marketing campaign development, brand strategy and management, digital solutions and client experiences, and investment and product content. McLaughlin will closely align with the firm’s segment marketing teams and chair the firm’s Marketing Leadership Team, a senior governance forum composed of marketing leaders across global business lines.
McLaughlin’s strategic marketing experience includes oversight of digital transformation, customer experience, ESG, advanced analytics, branding, and thought leadership. Most recently she served as global chief marketing officer for State Street Corporation. Previously, McLaughlin was global chief marketing, customer experience, and corporate citizenship officer for TD Bank Group and chief marketing officer at Citizens Financial Group.
McLaughlin will be based at the firm’s corporate headquarters in Baltimore and report to Robert Higginbotham, head of Global Distribution.
Robert Higginbotham, Head of Global Distribution:
“Marketing is a key strategic asset for our business as we advance our efforts to globalize and diversify our client base and help our clients achieve their long-term financial goals. Theresa has a proven track record of building brands and leading high-performing marketing teams. We look forward to benefiting from her strategic marketing expertise.”
“T. Rowe Price has one of the broadest distribution franchises in global asset management and continues to invest heavily to further its progress across key markets and client segments. As someone with a passion for the customer, I am excited to be joining the firm and leading a seasoned team of marketers focused on delivering for clients while pursuing strong, sustainable, and diversified growth.”
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