Author

Asaf Greiner

Asaf is co-founder and CEO of Protected Media, an anti-fraud detection and prevention platform. A successful entrepreneur, Asaf was the co-founder of Aduva (acquired by Sun/Oracle) and beeFENCE, one of the pioneering companies in fighting botnets. Previously VP products at Cyren (Nasdaq: CYRN), Asaf brings management and product expertise. Asaf holds an MBA from IDC.

Guest Authors

Ad Fraud: The New Way to Launder Money

Asaf Greiner Dec 6, 2019 0

What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of ad fraud as a cost of doing business, but is there another reason to take fraud prevention seriously? Why are lawmakers like…
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Guest Authors

Why Increased Viewability Isn’t Always a Good Thing

Asaf Greiner Nov 26, 2018 0

Recent reports suggest that viewability rates have gone up for online ads, which on the face of it is great news for both advertisers and publishers — more people are seeing the ads, publishers are making more money, and everybody’s happy.…
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