BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales
BBTV and NBA Sign New Content Management Agreement
BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, shares insights to its accelerating growth from BBTV’s high-margin Plus Solutions, which include Direct Advertising Sales, SaaS/Content Management and Mobile Gaming Apps.
- Content Management / SaaS: BBTV signs new SaaS Content Management agreement with the NBA (National Basketball Association) for which BBTV manages all fan uploaded NBA content on YouTube across the globe excluding China.
- Direct Advertising Sales: Direct Sales remain a key component to BBTV’s Plus Solutions success, with revenues increasing 46% for the last twelve months ended October, 2020, compared to the same period in 2019. During the September to October 2020 period, Direct Sales experienced a significant 48% revenue increase. November 2020 was BBTV’s record month for direct advertising with 50%+ revenue growth in comparison to November 2019.
- The fourth quarter is BBTV’s highest revenue quarter due to seasonal ad spending during the Holidays, normally representing 30-35% of the total revenue for the year. BBTV’s overall monthly revenue for October 2020 was $47.096M representing a 49% YoY increase over October 2019.
“We’re extremely pleased with the ongoing growth and development of BBTV’s Direct Advertising solutions as we move through the fourth quarter, resulting in gross profit increases for the wider business,” comments Shahrzad Rafati, Chairperson and CEO of BBTV. “The renewal of our significant content management partnership with the NBA is testament to the great value we’re able to bring content owners of all sizes, across different content verticals and territories. It remains an incredibly exciting time for the business and we are looking forward to continued success in 2021.”
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NBA Content Management Deal
The NBA and BBTV have signed a new Content Management partnership, whereby BBTV will manage all fan-uploaded premium NBA content on YouTube. BBTV’s Content Management Solutions combine industry-leading expertise with powerful technology to help content owners like the NBA manage fan uploaded copies of content putting them back in control of their intellectual property, while also maximizing revenue potential for content owners and BBTV. These solutions are part of BBTV’s Plus Solutions that provide higher margins and enhanced value-adds for BBTV and its partners.
BBTV has demonstrated significant size and scale in its operations given its large and growing base of 464 billion views as of the last twelve months of Oct 2020. The Company’s initial priority had been to acquire market share and demonstrate market leadership in views and engagement performance. Now management is laser focused on selling more of its advertising inventory directly to brands and agencies via premium advertising sales.
“We experienced record Direct Advertising revenues for November, 2020. Leveraging our substantial scale, engagement, brand safety, and contextual targeting solutions, we have continually exceeded industry performance,” comments Doug Johnson, VP Ad Sales of BBTV. “The fourth quarter of 2020 will be our strongest quarter to date and we are well poised to take advantage of BBTV’s significant views and engagement in 2021 and continue to grow aggressively.”
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