Color Star Technology Co., Ltd., a company engaged in the businesses of providing online and offline paid knowledge services for the media, entertainment and culture industries globally, announced that its Color World App is expected to add online store feature on October 25.

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As a celebrity entertainment interactive platform, the Color World App has launched a celebrity course section and a live video broadcast section. The next-to-launch online celebrity mall section is expected to further enrich user experience of the Color World platform. The online celebrity mall will mainly sell celebrity peripheral products. Color World is currently developing celebrity co-branded peripheral products, including clothing, shoes, hats, watches, digital products, wine, and other categories. The launch of the online celebrity mall will diversify the income of Color World.

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Lu Biao, CEO of Color Star, said: “The launch of the online celebrity mall as the latest addition to Color World App may make our software more diversified. At the same time, compared with other similar platforms, we are in a more competitive position to provide a complete experience for users. I believe celebrity stores can allow fans to buy peripheral products of their favorite artists on our platform, so that we expect to see increased number of daily active users in the Color World App. I believe that the launch of the Color World online mall will grow to account for a large proportion of Color World’s revenue, and it will also allow more people to join and use Color World.”

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