Marketing Technology News: MarTech Interview with Matt Colebourne, CEO at Searchmetrics
Peter Michaels, CEO, stated, “We see content creation as a point of innovation rather than merely mimicking what other social platforms do. For example, with Facebook and Instagram Reels reacting to TikToks’ success, it added no additional value to the category, except attracting those belonging to an older demographic dancing to the same songs from the 90’s. It is important to at least be on par with our competitors; however, our vision is to push the toolsets, promoting ease of use and creating more opportunities for a variety of content.
Hop-on to introduce SocialSoundtrax(TM) our first interactive module that lets you, the user, select from a library of licensed music and add it to text posters, video clips from your library, or user-generated video. Most social platforms allow you to upload media into a post, but Digitalage gives creators options to further edit and enhance their posts like no other across all devices.
The newly released video demo shows how easy it is to assemble-edit a variety of videos and link it to a music track to create a personalized music video. The same technique can be applied to creating video podcasts or social newscasts.
Digitalage’s CCO Curt Doty adds, “We want to empower people to create, not just derive. Better content means higher engagement. Originality combats piracy. Giving easy-to-use tools to our creators, novice or expert novices, allows for more productivity through efficiencies. We have added easy tools to tag, alt-tag, describe and copyright material. Coupled with our DRM technology, Digitalage will become the best destination to create, monetize and track your content. Our experience is as unique as is our product development process.”
Hop-on CEO Peter Michaels states, “We have already signed multiple music licensing deals set with many of the labels and are continuing to pursue synch and publishing rights to give our creators more than 30 seconds to work with. Additionally, our SocialSoundtraxTM tech stack allows you, the user, to assemble and edit a series of music tracks and add to your post, all within the legal parameters of the license.
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