Metaverse Company InfiniteWorld will incorporate Vaunt’s sports and entertainment intellectual property to create a new Web3 culture that leverages NFTs to bridge the physical and the digital realms.

Metaverse infrastructure company Infinite Assets, Inc.  partners with sports and entertainment intellectual property (IP) company Vaunt Inc. to create a Metaverse community of creators, including world-class athletes, artists, celebrities, and brands.

This strategic partnership comes on the heels of InfiniteWorlds’ investment in Vaunt’s $5M Series A financing round, which also included participation from the investment arm of the Los Angeles Dodgers’ ownership group Elysian Park Ventures. Other notable shareholders and investors in Vaunt include the National Basketball Players Association, former president of Turner Media David Levy, and True Capital Management (a financial management company representing more than 250 professional athletes). The exclusive partnership includes InfiniteWorld creating and distributing Vaunt branded NFTs for their live streaming events of alternative sports competitions.

Marketing Technology News: Taboola and the Ströer Content Group extend exclusive partnership until 2028

“By combining Vaunt’s entertainment and sports IP with InfiniteWorld’s metaverse infrastructure, we aim to create a Web3 culture spanning the physical and digital worlds that’s unlike anything being attempted by other NFT platforms.”

InfiniteWorld, which in December 2021 announced that it had entered into a business combination agreement with Aries I Acquisition Corporation , has a track record of supporting global brands to enter the Metaverse through NFT engagement and community experiences. Recent NFT partners of InfiniteWorld include McLaren Automotive.

Vaunt Co-Founder and CEO as well as former NBA player Roger Mason Jr., said, “We’re very excited to be partnering with InfiniteWorld, a leader in establishing brand experiences in the Metaverse, and we look forward to collaborating to build a Web3 culture that people want to participate in. Culture is formed by creators—artists, athletes, entertainers, and influencers—that’s what we bring to the future of Web3.”

Yonathan Lapchik, CEO of InfiniteWorld, said, “By combining Vaunt’s entertainment and sports IP with InfiniteWorld’s metaverse infrastructure, we aim to create a Web3 culture spanning the physical and digital worlds that’s unlike anything being attempted by other NFT platforms.”

Marketing Technology News: MarTech Interview with Jeff Kupietzky, CEO at Jeeng