Integrate Announces New “College Game Changers” Sponsorship for Walk-On Collegiate Athletes in Response to Recent NCAA Name, Image, Likeness (NIL) Policy
Former NCAA Football Player & Olympian, Integrate CEO and Co-Founder Jeremy Bloom Celebrates Student Athlete Endorsement Rights Victory After 20-Year Battle with NCAA
Integrate, the leader in B2B Precision Demand Marketing (PDM) and led by CEO and co-founder Jeremy Bloom, former NCAA Football Player and Olympian, announced its new “College Game Changers” sponsorship aimed at supporting walk-on student athletes who do not have access to traditional athletic scholarships or sponsorships. Integrate will invest millions of dollars across the college sports landscape over the next several years to support athletes who exhibit qualities of performance, innovation, happiness, trust, and radical candor. This announcement follows the landmark unanimous Supreme Court ruling on June 21, 2021 that NCAA restrictions on education-related benefits for college athletes violated antitrust law, as well as the NCAA’s board of directors decision effective July 1, 2021 to allow college athletes to profit from their name, image and likeness (NIL).
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“As a longtime advocate against the exploitative practices of the NCAA and CEO of a marketing technology company for the past decade, I am acutely aware that denying college athletes the right to their name, image, and likeness in today’s global world of social media and digital advertising is out of touch and archaic,” said Jeremy Bloom, CEO and co-founder of Integrate. “I’m excited that college athletes will now have the opportunity to reap the rewards of their hard work, and I’m doubly excited that my company, Integrate, will be supporting a diverse group of underserved college athletes in this new world.”
Bloom was both an Olympic skier and University of Colorado Boulder football player. However, in order to compete for his second Olympics as a skier, Bloom needed to accept financial support in the form of endorsements and equipment, which was in violation of the NCAA’s rules forbidding college athletes to accept commercial sponsorships or endorsements. In an attempt to continue his college football career, Bloom sued the NCAA in 2004, but was denied a waiver that would have enabled him to play football at CU without being forced to drop his professional skiing career. As a result, Bloom’s college football career was cut short by two years.
“College is a time of opportunity and development, and no college athlete should be denied the financial or social support they need to pursue their dreams,” said Bloom. “At Integrate, we have a deep appreciation for people who have a high degree of grit and tenacity, and walk-on student-athletes are among the hardest working people in all of sports. We believe in bolstering the support system for the athletes who need it the most.”
Integrate’s sponsorship will seek to foster the company’s cultural pillars of performance, innovation, happiness, trust, and radical candor in the current and future generations of college athletes. Eligible walk-on college athletes can reach out to email@example.com to apply for the “College Game Changers” sponsorship.
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