New York Red Bulls announced that forex trading platform, OANDA Corporation (“OANDA”), has become the club’s official jersey sleeve patch partner beginning Saturday, May 7, when the Red Bulls host the Portland Timbers at Red Bull Arena. The multiyear partnership is the first foray into sports marketing for the globally award-winning leader in online trading services.
Marketing Technology News: Spotify Advertising Study Shows Meaningful Connection Between Audio and Shopping Small
The OANDA logo will appear on the right sleeve of the jersey and be included on select club apparel. Authentic club jerseys will be available for purchase at select retail locations. The sleeve patch will also be included in the EA Sports FIFA video game series.
In addition to the New York Red Bulls assets, the partnership expands into the broader world of Red Bull, including experiential and branding assets at select Red Bull events and media properties.
“We are thrilled to welcome OANDA to the Red Bull family”, said Marc de Grandpré, General Manager, New York Red Bulls. “We are extremely proud to be the first sports industry partner for OANDA and look forward to driving increased awareness for them in the marketplace with our unique, multifaceted partnership.”
Gavin Bambury, Chief Executive Officer of OANDA, comments, “It is an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer. We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.”
“With this sponsorship, we continue to build our reputation as one of the most trusted retail trading firms and an award-winning platform for clients to trade at their best. It takes a unique and passionate commitment to succeed in reaching peak performance in trading the markets, and in pushing for innovation to constantly raise your game. This is the mindset OANDA shares with the New York Red Bulls.”
Marketing Technology News: MarTech Interview with Angeley Mullins, CMO & CGO at Latana