OOOOO Entertainment Commerce Limited (“OOOOO”), a mobile video commerce platform, is pleased to announce that it has started construction at their recently leased 20,000 square foot commercial space in Manchester, United Kingdom.
The new studio complex in Trafford park will be ready in two phases, starting December 2021 and February 2022. The company also has opened another 5,000 sq ft studio in Manchester which is already operational with an additional studio in Camden Market, London which is already live
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When complete, OOOOO’s headquarters in Trafford Park, Manchester will be an interactive filming hub, a stage designed for creating over 100 live shows per day for clients across a wild variety of sets and themed spaces. OOOOO’s current clients include JD Sports, Look Fantastic, Boohoo, and Tiktok.
“We spent months looking for our company HQ. This is a space for clients to gather and explore creative concepts around how they express their brand through video. It is a space to study data in real time as you create content. It is also a place where we can train clients in this new form of commerce, so that they are able to take these skills back to their company. Within the studio, we have an abundance of sets for content creation and the ability to customize for clients as they need.” stated Tom Judge, COO of OOOOO.
“Our vision is that this space will become a genuine alternative to retail stores. Instead of having many shops on highstreets, we propose to have access to branded space here where you can broadcast your products and services in real time, backed by data. We believe this is a much more efficient way to reach consumers and convert sales. Our clients are hungry for new ways to connect to consumers, but do not necessarily have the space, people, or equipment to create such engaging video content. We believe this space will take away this stress as we offer “Live as a Service” to clients and partners as well as offer an ecosystem to meet industry peers and the creator community,” commented Sam Jones, CEO of OOOOO.
UBS are estimating that 80,000 retail stores will shut across the US by 2026. That assumes e-commerce sales rise to represent 27% of total retail sales, up from 18% today (Source: CNBC). Sam Jones further commented: “There is much commentary that the retail industry is collapsing, but we believe it just needs to be reimagined using new technology. The best presenters on video commerce tend to be charismatic people from the traditional retail industry who have a good work ethic, know products, and are strong communicators. We expect to bring many such retail workers to operate from our studios and embrace this new form of commerce”.
OOOOO has appointed Manchester based interior designer and place maker Sheila Bird Studio to help complete the project. “The new studio is a celebration of technology shopping passion and desire. We are super proud to be involved with something so revolutionary. It’s been an inspiration working with Sam and the rest of the team at OOOOO”, stated Atul Bansal, Founder and Co-owner at Sheila Bird.
Please see the images below of the proposed floor plan and illustration of the Manchester studio
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