Sony Announces Expansion of 360 Reality Audio Ecosystem
Customers and creators offered suite of new services and devices
Sony announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools. Through these efforts, Sony will continue to expand the 360 Reality Audio ecosystem.
Introduced in 2019, Sony’s 360 Reality Audio makes it possible for artists and creators to produce music by mapping sound sources such as vocals, chorus and instruments with positional information and placing them within a spherical space. This revolutionary musical experience, powered by Sony’s spatial sound technologies, evokes feelings of being in a music studio or live concert venue – all without leaving the comfort of home.
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“360 Reality Audio is a powerful platform that brings listeners an experience that honors the creator’s true intent, and brings artists and fans even closer together,” said Mike Fasulo, president and chief operating officer, Sony Electronics, Inc. “We are thrilled to enhance and expand our audio ecosystem with innovative streaming video, and powerful new ways for musicians to create an amazing experience.”
Listeners can currently access approximately 4,000 songs in 360 Reality Audio from artists like Alicia Keys, Lil Nas X, Megan Thee Stallion, Noah Cyrus, Zara Larsson, and more. Today, Sony adds new capabilities to this innovative music format; see below for exciting updates for listeners and creators:
Efforts to Expand 360 Reality Audio Ecosystem
First-ever Video Streaming Service in 360 Reality Audio
Today, Sony introduces live performance video content with immersive 360 Reality Audio sound. To showcase these new video capabilities, Sony Music Entertainment artist Zara Larsson will release an exclusive live performance in 360 Reality Audio on January 11 at 5:00 PM EST. Viewers will be able to stream this performance with the Artist Connection app1 on a smartphone. With select Sony headphones and the Sony | Headphones Connect app2, users can also optimize their experience by analyzing their individual ear shape to enjoy a custom immersive musical field that is perfectly optimized for them.
360 Reality Audio makes it possible to create a lifelike music experience, giving listeners the impression that they are in a live concert setting. Sony hopes to leverage this spatial sound technology to create an innovative solution for music lovers who are not able to enjoy live concerts due to COVID-19.
Sony, major music labels and service providers are working together to begin streaming this new video content later this year.
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New 360 Reality Audio Creative Suite Introduced
Sony and Virtual Sonics, Inc. have developed a new content creation software called the 360 Reality Audio Creative Suite to enable easier creation of 360 Reality Audio content by musicians and creators. The 360 Reality Audio Creative Suite plugin software is compatible with popular digital audio workstation (DAW). Virtual Sonics, Inc., through its subsidiary Audio Futures, Inc., will release the software at the end of this month.
Additionally, Sony and Music.com, with distribution by The Orchard, are launching a Creators’ Program, which makes it possible for creators to produce 360 Reality Audio content using the 360 Reality Audio Creative Suite and then stream their content.
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