TuneCore Names Nicholas Krus as Vice President, Marketing

TuneCore’s Marketing Team also led by Melanie Seddon, Senior Director of Brand Marketing and Erica Quinn, Senior Director of Client Marketing

Leading independent DIY digital music distributor TuneCore, owned by global music company Believe, has named Nicholas Krus to the position of Vice President, Marketing. He will report to Andreea Gleeson, Chief Executive Officer, TuneCore. As head of marketing, Krus will manage all marketing efforts on behalf of the independent digital music powerhouse.

In his new role, Krus will oversee all areas of marketing including brand, acquisition, retention, analytics, and research. Most recently, as Senior Director of Client Marketing, Nick oversaw customer acquisition and integrated marketing, helping spread awareness about TuneCore’s best-in-class music services, and providing guidance and strategy across various marketing campaigns and cross-team initiatives. He was a key architect of the groundbreaking TuneCore Rewards program, TuneCore Certified digital awards and the TuneCore Artwork Creator – all exclusively available to TuneCore artists and labels.

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Commented Gleeson, “Nick is that rare individual who is actively right and left brained. He can analyze data one minute, then turn around and produce highly creative and innovative marketing initiatives. I trust that under his leadership, TuneCore’s best in class marketing team will continue putting artists first – listening to what they want in order to advance their careers – and delivering innovative initiatives to uniquely meet those needs.”

Senior Director Melanie Seddon will continue to lead Brand Marketing, encompassing social media, branding and events on a global level for TuneCore. Currently TuneCore has 11 social media channels, having increased followers 38% (+ 190,000 YOY) over the past year.

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Also reporting into Krus are Erica Quinn, who has been promoted to Senior Director of Client Marketing, with additional responsibility for Acquisition Marketing, and Reva Sookraj continuing in her role as Manager of Consumer & Market Research.

Said Krus, “I’ve been blessed to work with extremely talented colleagues who execute with expertise and efficiency at every turn. I am extremely excited to continue to put artists first in everything we do and thank Andreea for believing in me to take on this mission.”

Krus worked as an Analyst at Warner Music Group before starting at TuneCore over six years ago. He began his tenure at TuneCore as an analyst and quickly transitioned over to the marketing department.

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