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marketing department

4 Ways Marketers Can Ensure They Learn The Right Lessons From Data

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention. “Focusing on the wrong data is nearly as bad as having no data,” says Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer. But,…