Multi-year pact will offer innovative digital collectables across the ViacomCBS portfolio
ViacomCBS Inc. announced a strategic partnership with leading non-fungible token (NFT) company RECUR to create a fan-focused platform that will bring the company’s iconic IP and cherished franchises that transcend generations to the space. Through this agreement, ViacomCBS and RECUR will create a unified environment where fans can buy, collect and trade NFTs as digital products and collectables across ViacomCBS’ leading portfolio of consumer brands, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime Networks Inc.
Launching in the spring of 2022 and rooted in community building, this space will encourage peer-to-peer engagement and facilitate innovative ways for users to unlock new experiences.
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“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” said Pam Kaufman, President, ViacomCBS Consumer Products. “In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchises.”
RECUR designs and develops on-chain experiences that allow individuals to buy, collect and resell NFTs as digital products and collectables. In an approach to reimagine the NFT market, RECUR has created a seamless process for brands to reach the widest-possible range of distribution.
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“ViacomCBS is one of the first major media and entertainment companies to enter the metaverse in a significant way. We are so excited to welcome them into the ecosystem with this partnership. Our chain agnostic approach will provide fans the widest range of utility as well as unprecedented access to their favorite shows and franchises,” said Co-CEOs of RECUR, Trevor George and Zach Bruch.
Utilizing a chain-agnostic approach, all purchases on the forthcoming platform will accept most U.S. digital payments via credit card and debit card.
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