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ViacomCBS

ViacomCBS to Launch Connected Video Ad Platform “ViacomCBS EyeQ”

Unified Digital Offering to Drive Incremental Reach and Ad Effectiveness Across ViacomCBS' Immense Audience Scale Launching Fall 2020 ViacomCBS announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video audiences…

Blockgraph Appoints Aleck Schleider as Chief Revenue Officer

Blockgraph is a joint venture between Comcast, Charter Communications and ViacomCBS to help marketers use audience insights for Advanced TV and Premium Video Advertising Schleider will lead customer expansion and platform monetization efforts Blockgraph, an industry-operated data platform that allows its users to provide insights to advertisers,  announced that it has appointed industry veteran Aleck Schleider as its first ever Chief Revenue Officer. The appointment follows the recent announcement that Comcast…

Peacock Strikes Content Licensing Agreement with ViacomCBS

Expands Library Catalog with Ray Donovan, The Affair, Charmed, Undercover Boss, The Game, Everybody Hates Chris and Real Husbands of Hollywood Paramount Movies to Stream on Peacock Include The Godfather Trilogy, American Beauty, Catch Me If You Can, Old School and Seabiscuit Content will also continue to be available on ViacomCBS platforms Peacock, NBCUniversal's new streaming service,  announced an agreement to license popular Paramount movies and TV shows from the ViacomCBS library. Hit series including Ray Donovan, …

Yolanda T. Cochran Joins ViacomCBS Kids & Family Entertainment Group as Senior VP

ViacomCBS has named Yolanda T. Cochran as Senior Vice President, Live-Action Long-Form Production, ViacomCBS Kids & Family, responsible for managing all aspects of live-action physical production for the Nickelodeon brands – Nickelodeon, Nick Jr., TeenNick and Nicktoons – and for Gen Z-focused brand Awesomeness. Based in Hollywood, Cochran will report to Megan Ring, Executive Vice President of Production, ViacomCBS. Marketing Technology News: CyberScout Hires Global Marketing Executive Jeremy Barnett as Chief…

Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…

Project OAR Expands Consortium with Scripps and ViacomCBS as Addressable TV Advertising Standards Solidify

The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. Marketing Technology News: K League 1 to Deliver Season Opener Live to Social Media Using Grabyo The two media network groups join the consortium on the heels of the group reaching consensus for the measurement and…

PenskeMedia Launches Variety Intelligence Platform (VIP)

Variety is launching a major new initiative: Variety Intelligence Platform. Considering we’re regarded as the bible for the media and entertainment business, you might assume this storied brand has seen it all over the course of its 115-year existence. But there’s nothing like the era the industry finds itself in today. Technology continues to unleash profoundly transformative forces, and we’re just beginning to understand how the coronavirus crisis will do same. Keeping up with all this change requires us to take…

ViacomCBS And Meredith Corporation Announce Multi-Year Affiliation Renewals

Agreement Covers All Seven CBS Affiliated Television Stations Owned by Meredith ViacomCBS and Meredith Corporation announced a multi-year deal to renew affiliation agreements for all seven of its CBS Affiliates, including three top 25 market affiliates, WGCL in Atlanta, GA; KPHO in Phoenix, AZ; and KMOV in St. Louis, MO. The seven markets combined reach 7 percent of the U.S. audience serving more than 7.6 million television households. Meredith's CBS affiliates will continue to be locally available to subscribers of…

ViacomCBS Networks International Launches Nick Jr. on Astro Go App

OTT and SVOD content available from 24 February 2020 ViacomCBS Networks International, a unit of ViacomCBS Inc., continues its partnership with Astro, Malaysia’s leading multi-platform content and consumer company, with the launch of  Nick Jr. on streaming mobile app service Astro GO. Beginning 24 February, customers can stream Nick Jr. content on the app as well as watch Nick Jr. shows on demand which include the award-winning PAW Patrol and other world-class programmes such as Shimmer and Shine, Top Wing, Dora and…

ViacomCBS To Transition Leadership of CBS to George Cheeks from Joe Ianniello

Cheeks to serve as President and CEO of CBS Entertainment Group. ViacomCBS Inc. announced that George Cheeks has been appointed President and CEO of CBS Entertainment Group, effective March 23, 2020. He succeeds Joe Ianniello, Chairman and CEO of CBS, who will be leaving the Company. Ianniello will work with the Company to ensure a smooth transition. Cheeks joins ViacomCBS from NBCUniversal, where he most recently served as Vice Chairman, NBCUniversal Content Studios. In his new role, Cheeks will lead CBS-branded assets,…

ViacomCBS Announces Completion of the Merger of CBS and Viacom

Combination creates a leading, global premium content powerhouse ViacomCBS Inc. announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia. “This is a historic moment that brings together two iconic companies to form one of the world’s most important content producers and providers,” said Bob Bakish,…

CBS and Viacom to Combine

CBS Corp. and Viacom, two of the world’s leading entertainment companies, announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue. The combined company, ViacomCBS Inc., will be a leading global, multiplatform, premium content company, with the assets, capabilities and scale to be one of the most important content producers and providers in the world. The combined company will be a scale player globally, with leadership…