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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
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Behavioral Marketing

eRelevance Response Follow-up Service Launched for SMBs
Behavioral Marketing

eRelevance Response Follow-up Service Launched for SMBs

New eRelevance Response Follow-up Service Will Reduce Revenue Leakage from  Patient and Prospect Requests That Go Unscheduled eRelevance Corporation, a …

Sudipto GhoshMay 8, 2018, 7:35 pmMay 7, 2018 0 803
Amplience Dynamic Content Unveiled to Further Refine CMS for Retail
Behavioral Marketing, Content Management

Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted …

Sudipto GhoshMay 8, 2018, 4:01 pmMay 8, 2018 0 1783
Unveiling the AI-Powered Crowd Service Platform from Limitless
AI/ML, Behavioral Marketing

Unveiling the AI-Powered Crowd Service Platform from Limitless

Limitless Is Disrupting the Customer Service Industry by Enabling Organizations to Crowdsource Customer Support A host of major brands have …

Sudipto GhoshMay 8, 2018, 3:44 pmMay 8, 2018 0 1836
DISC Publisher PeopleKeys Announces GDPR Readiness
Behavioral Marketing, Privacy and Regulations

DISC Publisher PeopleKeys Announces GDPR Readiness

Peoplekeys Will Be Providing a Free and Accessible Dispute Resolution Process in Accordance With the Gdpr Framework PeopleKeys, the leader …

MTS Staff WriterMay 4, 2018, 4:58 pmMay 4, 2018 0 811
SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML
Analytics, Behavioral Marketing, Content Marketing

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning …

Sudipto GhoshMay 3, 2018, 8:19 pmMay 3, 2018 1 2046
onspotdata
Analytics, Audience Data, Behavioral Marketing, Mobile

OnSpot and RTBiQ Partner to Scale Personalized Mobile Conversations

Groundbreaking Partnership to Bring Personalized Messaging to the Mobile Forefront RTBiQ, a cross-device, cross-format demand-side platform, announced this week its …

prwebMay 2, 2018, 11:14 pmMay 2, 2018 0 1056
Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing
Behavioral Marketing, CRM

Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing

New Capabilities on Zaius B2C CRM Simplify Multi-Touch, Omnichannel Marketing Using a Customer-First Approach Leading CRM maker for the B2C …

Sudipto GhoshMay 1, 2018, 6:40 pmApril 30, 2018 0 3519
Fuel Cycle FCX Delivers Better Customer Insights for a Unified Market Research
Behavioral Marketing, Staff Writers

Fuel Cycle FCX Delivers Better Customer Insights for Unified Market Research

Fuel Cycle FCX Delivers the Combination of Behavioral Data with Stated Preference Data (Like Survey Data) Enabling Insights Professionals with …

Sudipto GhoshApril 30, 2018, 9:00 pmApril 30, 2018 0 1697
Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm
Audience Data, Behavioral Marketing, CRM

Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm

Ansira Models and Activates First, Second and Third-Party Data, Delivering Performance-Based Marketing Programs at the Brand and Local Levels Ansira, …

PRNewswireApril 26, 2018, 3:24 pmApril 26, 2018 0 907
Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech
Behavioral Marketing, CRM, Staff Writers

Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech

CEO Mark Gally Says Zaius Is Poised to Revolutionize B2C Marketing In 2018, B2B versus B2C marketing technologies still matter. …

Sudipto GhoshApril 25, 2018, 10:20 pmApril 25, 2018 0 1716
Motionloft Named 2018 Gold Edison Award Winner
Analytics, Behavioral Marketing

Motionloft Named 2018 Gold Edison Award Winner

Prestigious Award Honors Motionloft’s Technological Innovation in Digitized Data The Edison Awards, a 31-year-old organization honoring innovation and excellence, announced that …

PRNewswireApril 23, 2018, 8:02 pmApril 23, 2018 0 839
CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results
Analytics, Behavioral Marketing

CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results

Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO’s Platform Make User Adoption Easier Than Ever In their second …

Sudipto GhoshApril 19, 2018, 11:30 pmApril 20, 2018 0 1047
Unlock Location Intelligence Capabilities with CARTO's New Data Enhancements
Analytics, Behavioral Marketing

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics …

Sudipto GhoshApril 19, 2018, 10:55 pmApril 19, 2018 0 1893
Euclid's Survey Reveals The Shopper Of The Future Has Arrived, Stores Shaped For The Past Must Catch Up
Analytics, Behavioral Marketing, Customer Data Platforms, Sales & Marketing

Euclid’s Survey Reveals The Shopper Of The Future Has Arrived, Stores Shaped For The Past Must Catch Up

A New Euclid Survey Reveals That Consumers Increasingly Want – and Expect – an Amazon-Like Experience in Stores Euclid, the …

MTS Staff WriterApril 17, 2018, 9:45 pmApril 17, 2018 0 1052
Yroo Embarks On Next Stage of Growth With Key Additions to Executive Team
Behavioral Marketing, Content Marketing, People-Based Marketing

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world’s most powerful meta-search shopping platform, announced the …

MTS Staff WriterApril 6, 2018, 8:15 pmApril 6, 2018 0 1393
Emotional Metrics and Analytics: Sailing into a Brave New World of CX
AI/ML, Behavioral Marketing, Staff Writers

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI …

Abhinandan GhoshApril 5, 2018, 8:52 pmApril 16, 2018 1 4782
AdTheorent Earns Frost & Sullivan's Growth Excellence Leadership Award for its Data-Driven Digital Advertising Solutions
AI/ML, Behavioral Marketing, Native & Programmatic Advertising, Predictive Marketing

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent’s Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment …

PRNewswireMarch 30, 2018, 8:39 pmMarch 30, 2018 0 2197
geopath
Audience Data, Behavioral Marketing

Geopath Unveils Pilot Program for OOH Audience Measurement

Geopath’s Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on …

Abhinandan GhoshMarch 28, 2018, 11:01 pmApril 16, 2018 0 1707
Blis Explores the Meaning of A "Conscious Consumer" in a New Report
Behavioral Marketing, Mobile Marketing

Blis Explores the Meaning of A “Conscious Consumer” in a New Report

In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for …

Sudipto GhoshMarch 28, 2018, 10:50 pmMarch 29, 2018 0 2165
An Institute for Consumer Behavior and Location Sciences! SITO Does it...
Audience Data, Behavioral Marketing

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and …

Sudipto GhoshMarch 23, 2018, 12:25 amMarch 23, 2018 0 1970

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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