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Data Management Platforms

Informatica Transforms Customer Experience in a Cloud-First, Cloud-Native World

PRNewswire Jan 11, 2021 0
Company Announces Industry's First "All-In-One" Enterprise Scale Master Data Management SaaS Solution Informatica, the market leader in enterprise cloud data management, announced the…
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Analytics

Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business…

MTS Staff Writer Jan 11, 2021 0
Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the acquisition of Bisnode Business…
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Privacy and Regulations

Experian’s Future of Fraud Forecast Reveals Threats Facing Businesses in 2021 and Beyond

MTS Staff Writer Jan 11, 2021 0
The five fraud predictions include emerging digital dangers and automated attacks expected in the new year With the growing threat of fraud fueled by the digital…
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Customer Identity Management

LoginRadius Gives Customers Deep Gratitude for Their Continued Loyalty Over the Last Decade

MTS Staff Writer Jan 11, 2021 0
LoginRadius, one of the leading providers of consumer identity and access management (CIAM) for enterprises, extended their sincere appreciation to new and existing clients for their…
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People-Based Marketing

Adelphic Accelerates Platform Innovation

MTS Staff Writer Jan 11, 2021 0
Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers Viant, a people-based advertising software company,…
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Data Management Platforms

Narrative Integrates New Consumer Data Source Into Its Data Streaming Platform

MTS Staff Writer Jan 11, 2021 0
Addition of new consumer data opens the door for users to implement omnichannel campaigns across key vertical markets Narrative, the enterprise data streaming company, announced a…
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Analytics

Equifax Announces Definitive Agreement to Acquire Kount

PRNewswire Jan 11, 2021 0
Acquisition Of The Industry's Leading Fraud Prevention and Risk-Based Digital Identity Authentication Platform Will Help Businesses Protect Against Online Fraud And Improve Customer…
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Native & Programmatic Advertising

DoubleVerify Launches Brand Suitability Tiers, Forging Alignment Between Advertisers &…

MTS Staff Writer Jan 8, 2021 0
DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading…
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Behavioral Marketing

Maintaining the Retail Omnichannel Edge in 2021

Nate Burke Jan 8, 2021 0
It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our…
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Audience Data

TechBytes with Peo Persson, Co-founder and CPO of DanAds

Sudipto Ghosh Jan 8, 2021 0
Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of…
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Privacy and Regulations

Relativity Acquires VerQu, a Data Management Software Company

PRNewswire Jan 7, 2021 0
Together with VerQu, Relativity's SaaS platform will transform how organizations handle collaboration and chat data, and connect directly to archives Relativity, a global legal and…
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Behavioral Marketing

GBK Collective Further Bolsters Advertising Effectiveness Expertise

MTS Staff Writer Jan 7, 2021 0
GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr.…
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Unified Communications

UJET CCaaS Cloud Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service

Sudipto Ghosh Jan 7, 2021 0
UJET CCaaS Cloud Contact Center Now Available on Oracle Cloud Marketplace for a Single Source of Truth and more Intelligent Customer Experience using Enterprise Customer Data UJET…
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Audience Data

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

MTS Staff Writer Jan 6, 2021 0
The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel…
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People-Based Marketing

LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory

MTS Staff Writer Jan 6, 2021 0
Company promotes Jon Beck, Kerel Cooper, and Abby Hamilton to Chief Revenue Officer, Chief Marketing Officer and Chief People Officer respectively LiveIntent, the people-based…
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Analytics

Dremio Raises $135 Million in Series D Funding to Drive Data Lake Transformation for Global…

MTS Staff Writer Jan 6, 2021 0
New Funding Led by Sapphire Ventures Brings Dremio’s Valuation to $1 Billion Dremio, the innovation leader in data lake transformation, announced it has raised $135 million in Series D…
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Behavioral Marketing

AutoVitals Acquires Loyalty Marketing Software Provider BayIQ

PRNewswire Jan 6, 2021 0
AutoVitals Adds Industry Leading Loyalty Rewards Platform to Increase Automotive Repair Shop Revenue and Profitability AutoVitals ("AV" or the "Company"), a leading provider of SaaS…
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Analytics

Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services

PRNewswire Jan 5, 2021 0
Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51…
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Content Management

Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option

PRNewswire Jan 4, 2021 0
Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be…
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Analytics

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

Gowthaman Ragothaman Jan 4, 2021 0
When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they…
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