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        MarTech Interview with David Turner, CMO at Sidetrade
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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        TechBytes with Robert McGovern, CEO at PreciseTarget
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        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        Fireside Chat with Mike Davie, CEO at Quadrant
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        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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        Social Selling Is Risky Business: How to Mitigate the Dangers
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        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
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        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
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        A-Z Glossary For Good TV Marketing – Part 2
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      • Behind Brand Storytelling: What Makes Your Website Story Work
        Behind Brand Storytelling: What Makes Your Website Story Work
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        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
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        Predictions Series: Top 10 Trends in Digital Advertising in 2020
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        10 Terrible Ways to Start a Presentation
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Analytics

The Latest MarTech News about Marketing Analytics, Marketing Attribution, Data Visualization and B2B Data Management Platforms.

UK-based Brands Improving in CX Quality But There Is Stagnation At The Top
Behavioral Marketing, Customer Experience Management

UK-based Brands Improving in CX Quality But There Is Stagnation At The Top

Forrester’s 2019 UK Customer Experience Index finds that even the top performing brands in the UK are not real CX …

MTS Staff WriterNovember 19, 2019, 11:26 pmNovember 19, 2019 0 64
Confirmit Reveals the CX Slump; Differentiates Between CX Leaders and Laggards
Analytics, Customer Experience Management

Confirmit Reveals the CX Slump; Differentiates Between CX Leaders and Laggards

The gap between CX Leaders and Laggards is widening according to the newly published State of Customer Experience 2019 report. In one …

MTS Staff WriterNovember 19, 2019, 10:54 pmNovember 19, 2019 0 291
SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program
Analytics, B2B Commerce

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

SpringML Inc. (“SpringML”), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved …

PRNewswireNovember 19, 2019, 9:35 pmNovember 19, 2019 0 426
BigID Introduces Data Discovery for Data Pipelines
Privacy and Regulations

BigID Introduces Data Discovery for Data Pipelines

New Scanning Capability Makes BigID Enterprise the First Data Privacy Solution to Scan Data at Rest and Data in Motion …

Business WireNovember 19, 2019, 7:18 pmNovember 19, 2019 0 309
Software AG Joins the Open Data Initiative
Data Management Platforms

Software AG Joins the Open Data Initiative

webMethods.io brings connectivity to the Open Data Initiative, helping organizations turn their data into value Software AG announced that Software …

Business WireNovember 19, 2019, 6:35 pmNovember 19, 2019 0 183
Anonos CEO will Divulge What the Future Holds for Financial Data Innovation
Data Management Platforms

Anonos CEO will Divulge What the Future Holds for Financial Data Innovation

Increase Lawful Data Value by Removing Roadblocks  Anonos, the data enablement and privacy rights management technology platform provider, announced that …

PRNewswireNovember 19, 2019, 6:31 pmNovember 19, 2019 0 237
Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy
Privacy and Regulations

Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy

Fastly’s portfolio eliminates barriers to fast, affordable setup and management of TLS so global brands can deliver the most secure …

Business WireNovember 19, 2019, 6:28 pmNovember 19, 2019 0 206
Actifio to Lead VMware User Group Webcast with Google Cloud Platform
Data Management Platforms, Technology

Actifio to Lead VMware User Group Webcast with Google Cloud Platform

WHO/WHAT: Actifio, the pioneer of multi-cloud copy data management software, will be presenting a webcast, in partnership with Google Cloud …

PRNewswireNovember 19, 2019, 3:44 pmNovember 19, 2019 0 274
Sisense Expands C-Suite With the Addition of Two Public Company Veterans - Chief Revenue Officer and Chief Financial Officer
Analytics, Technology

Sisense Expands C-Suite With the Addition of Two Public Company Veterans – Chief Revenue Officer and Chief Financial Officer

New Leaders Join to Drive Continued Growth and Global Expansion Sisense, the world’s leading analytics platform for builders, announced that …

MTS Staff WriterNovember 19, 2019, 2:17 pmNovember 19, 2019 0 366
Leadspace Fall 2019 Product Release Includes Automated 1st-Party Data Ingestion for Even More Robust Unification of Customer Profiles
B2B Data, Customer Data Platforms

Leadspace Fall 2019 Product Release Includes Automated 1st-Party Data Ingestion for Even More Robust Unification of Customer Profiles

The latest release from the leading B2B customer data platform focuses on helping go-to-market teams connect data across silos, for …

prwebNovember 18, 2019, 10:30 pmNovember 18, 2019 0 291
New Study: Only 11% of Brands Can Effectively Use Customer Data
Customer Data Platforms

New Study: Only 11% of Brands Can Effectively Use Customer Data

Independent study highlights the challenges of bringing together different data types to create a unified customer profile Despite all the …

MTS Staff WriterNovember 18, 2019, 9:20 pmNovember 18, 2019 0 276
Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!
Customer Data Platforms

Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known …

MTS Staff WriterNovember 18, 2019, 4:17 pmNovember 18, 2019 0 350
World’s Largest Survey of BI and Analytics Users Shows Top Rankings and Leading Positions for SAP Analytics Cloud
Analytics, Customer Experience Management

World’s Largest Survey of BI and Analytics Users Shows Top Rankings and Leading Positions for SAP Analytics Cloud

SAP SE announced that the SAP Analytics Cloud solution received 17 top rankings in The BI Survey 19, the voice …

MTS Staff WriterNovember 18, 2019, 4:05 pmNovember 18, 2019 0 523
Embarcadero Announces InterBase 2020, Flagship Database Management System Now with Tablespaces and Patented Change Views Technology
CRM, Data Management Platforms

Embarcadero Announces InterBase 2020, Flagship Database Management System Now with Tablespaces and Patented Change Views Technology

Embeddable SQL Database Offers Improved Performance and Reliability via Flexible Storage Allocation Embarcadero (a division of Idera, Inc.), a provider …

Business WireNovember 18, 2019, 3:00 pmNovember 18, 2019 0 293
Mimecast Announces Acquisition of DMARC Analyzer
Customer Acquisition, Privacy and Regulations

Mimecast Announces Acquisition of DMARC Analyzer

Acquisition Offers Powerful Brand Protection with Stronger Blocking of Spoofing Attacks Mimecast Limited, a leading email and data security company, …

MTS Staff WriterNovember 18, 2019, 1:52 pmNovember 18, 2019 0 824
New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails
Audience Data

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages …

Globe NewswireNovember 17, 2019, 6:39 pmNovember 15, 2019 0 357
Databricks Announces API Integration With AWS Data Exchange
Data Management Platforms

Databricks Announces API Integration With AWS Data Exchange

Databricks, the leader in unified data analytics, announced API integration with AWS Data Exchange, a new service that makes it …

Business WireNovember 16, 2019, 7:34 pmNovember 15, 2019 0 581
Wappier Raises $4 Million Seed Round to Bring Intelligent Revenue Management and ML-Based Data Visualization to App Developers and Marketers
B2B Commerce, Data Visualization

Wappier Raises $4 Million Seed Round to Bring Intelligent Revenue Management and ML-Based Data Visualization to App Developers and Marketers

The Wappier Platform Maximizes Revenue and Retention by Using AI to Model and Predict Consumer Behavior to Recommend the Next …

MTS Staff WriterNovember 15, 2019, 11:34 pmNovember 15, 2019 0 436
Qubole Partners with Tableau, Enabling Organizations to Run Business Intelligence on Data Lakes with Increased Choice and Flexibility
AI/ML, B2B Commerce, Data Visualization

Qubole Partners with Tableau, Enabling Organizations to Run Business Intelligence on Data Lakes with Increased Choice and Flexibility

Joint solution supercharges data teams’ ability to query big data on any data lake, using any storage file format Qubole, …

MTS Staff WriterNovember 15, 2019, 10:05 pmNovember 15, 2019 0 557
Seclore’s New Data Protection Portal Helps Companies Address Regulatory Compliance
Privacy and Regulations

Seclore’s New Data Protection Portal Helps Companies Address Regulatory Compliance

Ensure Safeguarding of Incoming Information upon Receipt from Customers and Partners. Seclore, the leader in unifying best-of-breed data-centric security solutions, …

PRNewswireNovember 15, 2019, 9:22 pmNovember 15, 2019 0 373

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