Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based…
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"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and…
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Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are here to stay. Lately, it seems like the only mobile ad format that the industry is interested in talking about is mobile video. While…
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AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According…
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First-of-its-kind App Allows Parents to Call a Technology Time-out Until Set Activity Goals Are Met P-Ink Ventures Inc., a mobile app company, announced the launch of Goya-Move, the first-ever mobile application aimed to assist parents in…
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Botnets continue to damage and dilute established mobile marketing and analytic practices, but it’s not just paid acquisition that’s suffering. Emerging disciplines like app store optimization (ASO) are being equally threatened by the…
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"Marketing leaders who can make decisions based on clear data, can move faster and focus on the right things because they know what works and what doesn’t."Tell us about your role at Mediafly and how you got here. I am the Founder and…
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Pao Launches for a Closed-Group Beta Test on Apple's App Store Pao App Inc launches its mobile application Pao (say “pow”) in Apple’s App Store. Over 200 users have pre-committed to using and testing Pao during the beta round. They will…
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Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email:…
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Header Bidding: Digital media's favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop and mobile web, in recent months mobile in-app header bidding, and the unified auction, have…
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Google’s Pilot Validates the Overall Need for Media Localization as Well as VITA’s Geolocation, Crowdsourced Model for Sharing Pictures, Videos and Commentary on Local Events Vita Mobile Systems Inc., a technology company focusing on…
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PacketZoom Mobile Connect Improves Multiplayer Communication, Offers Faster and More Reliable Player Connectivity; Eliminates Game Developer Need to Deploy Resources In-House PacketZoom has announced the launch of Mobile Connect, a…
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Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a leading provider of ad creative automation software and services for app marketers,…
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Results Reveal that On-the-Go Omnishoppers Lead to Highest Lifetime Sales Value, Along With Driving Higher Conversion Rates and In-App Sales on Mobile vs. Shopping Apps Criteo, a commerce marketing company, has disclosed its Global…
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The App Economy Sees Robust Growth Across Categories in Both Emerging and Mature Markets App Annie, the leading provider of app data and insights, recently released the third annual app market forecast, which projects global app store…
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Developers Can Leverage Vungle To Deliver Native Advertisements in Popular App Store Vungle announced a partnership with Samsung Electronics, which has incorporated Vungle's industry-leading performance marketing platform for in-app…
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