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Customer Experience Management

TechBytes with Jeff Gallino, Co-Founder and CTO at CallMiner

Sudipto Ghosh Feb 17, 2021 0
Hi Jeff, please tell us about your current role and the technology you handle at CallMiner. As the CTO of CallMiner, I oversee research, language development, and future product…
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Customer Data Platforms

MarTech Interview with Heidi Bullock, CMO at Tealium

Sudipto Ghosh Feb 17, 2021 0
"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the…
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Native & Programmatic Advertising

TechBytes with Michelle Engle, Chief Product Officer at Vericast

Sudipto Ghosh Feb 16, 2021 0
Please tell us about your current role and technology you handle. I am Chief Product Officer for Vericast which includes Valassis solutions.  I am responsible for the strategic…
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Interviews

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

Sudipto Ghosh Feb 15, 2021 0
"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just…
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Interviews

TechBytes with Raj Iyer, VP, Product Management at HCL Software

Sudipto Ghosh Feb 15, 2021 0
Tell us more about your HCL Commerce Fall Release and how it would help your users generate more sales and revenue in 2021? With new Content Management and new Digital Asset…
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Interviews

MarTech Video Interview with Stefan Maris – FreeWheel

Sudipto Ghosh Feb 11, 2021 0
https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain…
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Native & Programmatic Advertising

TechBytes with Guy Books, VP Product at GeoEdge

Sudipto Ghosh Feb 11, 2021 0
Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of…
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Interviews

MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

Sudipto Ghosh Feb 8, 2021 0
"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer…
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Interviews

MarTech Interview with Len Shneyder, VP of Industry Relations at Twilio SendGrid

Sudipto Ghosh Feb 8, 2021 0
"The idea that hackers are deploying sophisticated tools and cracking code like Neo stopping bullets is the stuff of Hollywood fiction." How have anti-phishing technologies evolved…
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Content Marketing

MarTech Interview with Randy Frisch, CMO at Uberflip

Sudipto Ghosh Feb 3, 2021 0
"I think that the biggest sentiment that changed was a shift from outward hard selling to empathetic selling. The word empathy started to be a part of many of my conversations with…
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NLP

TechBytes with Dorian Stone, General Manager at Grammarly Business

Sudipto Ghosh Feb 2, 2021 0
How does Grammarly work for Enterprise and individual contributors? Grammarly’s AI-powered writing assistant helps 30 million people and 30,000 teams communicate more clearly and…
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Interviews

Top Data Science Interivew: TechBytes with Eyal Mekler, VP APAC at Sisense

Sudipto Ghosh Feb 1, 2021 0
Hi Eyal, from Tealium to Sisense - What inspired you to make the transition?  Helping an organization to harness the power of data to drive business improvement and optimize outcomes…
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Native & Programmatic Advertising

MarTech Interview with Tony Marlow, CMO at Integral Ad Science

Sudipto Ghosh Jan 28, 2021 0
"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying…
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Sales Enablement

MarTech Interview with Doug Winter, CEO and Co-founder, Seismic

Sudipto Ghosh Jan 27, 2021 1
"Along with looking into opportunities to expand internationally, we will continue to look at opportunities to enhance and expand our platform through strategic, targeted…
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NLP

MarTech Interview with Yair Tal, CEO at OneHourTranslation

Sudipto Ghosh Jan 25, 2021 0
"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a…
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CRM

TechBytes with Gari Johnson, Senior Vice President of Sales, APAC at Zendesk

Sudipto Ghosh Jan 25, 2021 0
Hi Gari, please tell us about your role and the team you handle at Zendesk. As the Senior Vice President of Sales for Zendesk APAC, I lead the commercial growth of our business and…
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Native & Programmatic Advertising

TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Sudipto Ghosh Jan 20, 2021 0
Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt…
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Customer Experience Management

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

Sudipto Ghosh Jan 19, 2021 0
"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to…
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Customer Experience Management

MarTech Interview with Sara Spivey, CMO at Braze

Sudipto Ghosh Jan 18, 2021 0
"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services,…
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Advertising Trends

TechBytes with Thomas Høgebøl, the CEO and co-founder of NoA

Sudipto Ghosh Jan 14, 2021 0
Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp…
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