MarTech Interview with Sam Carter, CEO, Fospha
"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer …
MarTech Interview with Steve Weiss, CEO, MuteSix
mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
MarTech Interview with Jeremy Korst, President, GBH Insights
"One of the biggest challenges facing CMOs and marketers today is the need to transform their marketing strategy and CX …
MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive
"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a …
MarTech Interview with Darryl Praill, CMO, VanillaSoft
"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation …
MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg
"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us …
MarTech Interview with Van Diamandakis, CMO, Persado
"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist …
MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council
"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and …
MarTech Interview with Trevor Kaufman, CEO, Piano
"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly …
MarTech Interview with Michael Lagoni, CEO and Founder, Stackline
"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …
MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
MarTech Interview with Jeff Foley, VP of Marketing, Luminoso
"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your …
MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv
"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …
MarTech Interview with Justin Choi, President and CEO, Nativo
"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …
MarTech Interview with Damian Kelly, VP Offer Management, Genesys
"Successful scaling means that your cost to acquire or serve each new customer reduces as you grow." What inspired you …
MarTech Interview with Erik Matlick, CEO and Founder, Bombora
"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based …
MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing
"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, …
MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly
"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way …
MarTech Interview with David Atchison, CEO, New Engen
"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting …
MarTech Interview with Apu Gupta, CEO, Curalate
"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …