Chatbots are one of the hottest topics in technology today. We read and hear a lot about it, naturally, there are a number of misconceptions too. The interest for bots is not going to slow down. A study shows that 80% of businesses want…
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"Our primary focus is how to best understand who a user is and then to predict their location on the internet over a given period of time."Tell us about your role and journey into technology. What made you start Sonobi? Sonobi was…
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"CMOs today have to make sure they are listening to both — the communities that are building marketing technology and the marketing leaders who have their fingers on the pulse of what's going on."What is the most exciting aspect of being a…
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As it has matured, live chat has become a proven digital engagement tool helping organizations drive sales and conversions and deliver top-of-the-line customer service. But what if organizations could connect their live chat service to…
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It’s the trillion dollar question on everyone’s mind, “Are jobs going to be created or destroyed by automation?” The simple answer is that both will happen, but it’s the balance of jobs created versus the jobs that will be lost that is key…
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Financial institutions are facing more competition than ever before, especially in the online space. Given this, many finance brands are looking to affiliate marketing and partnerships to increase both awareness and customer acquisition.…
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I recently visited a database vendor’s website. I could tell that a well-disguised chatbot was prequalifying me to determine if I required (even deserved) human attention. The bot did a great job of responding to my questions and…
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"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle?…
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The average person sends and receives more than 100 business emails each day, and the number continues to rise, according to Radicati Group. The inbox is now a battleground for attention, so it’s more important than ever to make sure our…
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When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its understanding of its customers. According to a recent consumer marketing survey by Selligent Marketing Cloud, it’s clear people…
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The digital age has forced organizations to move at the speed of their always-on customers. The strongest marketing strategies transcend borders and underscore the need for marketers to not only acquire data quickly, but also ensure that…
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As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies…
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Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long…
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"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be…
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It can be tempting to think that workplace innovation is a one-size-fits-all proposition. That at any given time, there’s one best way for people to work, so all you need to do is read the prevailing wisdom and then follow suit. Of course,…
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