Bots and AI are disrupting virtually every industry vertical. One of the most impacted will be ecommerce. As bots do the shopping for humans, many old assumptions will crumble leaving massive disruption in its wake. The current ecommerce…
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"The main trend we’re seeing and driving is video integration being a core element of a company's marketing stack. We’re seeing a trend in harnessing and supporting all the employees working and communicating with video." On Marketing…
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By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming…
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Did you know it’s estimated that bad data cost US companies $3.1 trillion in 2016? Many sales teams are entering data into their systems manually, leaving data sets muddied, duplicated and inaccurate. This is a huge problem for sales teams,…
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"For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to…
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"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to…
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With approximately nine months to go before the General Data Protection Regulation, or GDPR, takes effect on 25 May 2018, many brands have wrapped up the assessment phase of their readiness projects and are well into the internal process…
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"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began."…
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"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about…
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"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you…
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This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in Cologne for what has proved to be, in my opinion, the best event in our sector. And digital paradoxes aside,…
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"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how…
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The modern customer demands authenticity in a brand relationship. Yoplait learned this the hard way after trying for years to launch a successful Greek product to rival upstart Chobani’s massive success. Now, the New York Times reports,…
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