Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine …
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"Influencer marketing is also similar to the slow-then-sudden growth of e-commerce."On Marketing Technology MTS: Tell us a little bit about your role at Tidal and how you got here. (What inspired you to start an influencer marketing…
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"For performance marketing, AI helps to spend less money in order to achieve goals"On Marketing Technology MTS: Tell us a bit about your role at Getintent and how you got here. (What inspired you to co-found Getintent)? I founded…
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"Marketers are often not given enough control over the company’s mobile app."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here? I’ve run Insert’s marketing team since we were in stealth…
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Trying to grow your active user base is a lot like trying to fill up a leaky bucket. The bigger the hole, the faster you have to add more water and the more time and resources you have to spend doing so. And boy are apps leaky. 80% of…
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"Audiences for both B2C and B2B brands are bored of being marketed at."On Marketing Technology MTS: Tell us a little bit about your role at Thunderhead and how you got here. I lead the marketing team at Thunderhead. I oversee the…
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We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your smartphone, and every click of the mouse we make online contributes to an increasingly large and varied dataset.…
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"AI or ABM may point to new leads, but it’s on us marketers to deliver a meaningful experience that builds a connection"On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I was recruited to…
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"Social media networks are databases of user-generated content that can help marketers understand their target audience."On Marketing Technology MTS: Tell us a little bit about your role at Socedo and how you got here. I am the…
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New survey by Euclid Analytics reveals women seek unique experiences, men expect convenience as key part of in-store shopping experience Gender and in-store technology are more closely related than what was perceived earlier. According…
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"Startups must identify their highest priority when it comes to marketing their products and services, and craft their strategy and marketing platform integration accordingly."On Marketing Technology MTS: What inspired you to co-found…
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"Today’s best tech companies have realized that customers want you to lead the way with innovation."On Marketing Technology MTS: Tell us a bit about your role at Lytics and how you got here (what inspired you to co-found a martech…
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When people think of ecommerce, companies such as Amazon, Walmart, or Apple come to mind, and for good reason: Retail sales for these business-to-consumer brands totaled over $201 billion dollars in 2016. Digital transformation that…
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Match rates have been one of the hot topics in the ad tech world for some time now and still comes up frequently in conversations with digital marketers. The topic continues to perplex because match rates are a widely misunderstood metric…
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"AI has the potential to take the routine and mundane off of our plates but there is such a thing as overdoing it."On Marketing Technology MTS: Tell us a little bit about your role at Wochit and how you got here. (what inspired you to…
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"A DAM solution should be the foundation for orchestrating unique customer experiences across various channels"On Marketing Technology MTS: Tell us a bit about your role at Cloudinary and how you got there? I have more than two…
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