ZaiLab ‘Trucks’ Into Enterprise Connect

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ZaiLab shares its highlights from Enterprise Connect

ZailabEnterprise Connect took place from 12–15 March 2018 at the Gaylord Palms in Orlando, Florida. It’s was a must-attend event for global telecommunications and cloud-solution decision makers.

Contact center software company ZaiLab chose Enterprise Connect as the launchpad for introducing its cloud-based solution to the US. The global software developer turned heads with its innovative stand, which was dominated by the massive ZaiTruck, a working sci-fi-inspired vehicle from which the team delivered presentations to crowds.

Team ZaiLab Offer Highlights Of Their Expo Experience:

“The only way I can easily sum it up is that those who are not following the pack and doing it the same way are standing out as the next disruptors and innovators. And this is exactly what we did. Our culture, solution, and stand were definitely the showstoppers. People came, they saw and they liked. We had interest not just from our prospective customers, but competitors who saw how we operated and want to join us. What was also interesting is that no one saw us coming and we took many people by surprise,” said Fokion Natsis, Chief Sales Officer.

Also Read: 7 Tactics Every Digital Marketer Should Learn to Love in 2018

“Enterprise Connect was an eye-opener of what one can expect in the jungle! We realized that in order for us to stand out from the crowd we needed to showcase our authenticity, creativity, and our DNA through our booth, the team and the solution. We didn’t conform to the norm and that made people look and listen. My top takeaways? Don’t try to be like everyone else. Be true and unique to your story – people love an authentic, feel-good tech-related story. Don’t be scared to position yourself amongst the big names,” said Asonele Kotu, PR Manager.

“For me, the biggest highlight was that the truck did exactly what we wanted it to do: capture people’s interest and draw them to the stand, where we turned the truck conversation into our software conversation. Great guerrilla marketing at work! Our software was met with enthusiasm, which clearly shows we are on the ball with our company’s product and that our competitors had better keep an eye on us,” said Lize Loftie-Eaton, industrial designer.

“Enterprise Connect is a truly professional event that is attended by a host of international businesses and clients alike. I spoke to people from Japan, Australia, Canada, India and the USA. It provides a great opportunity to understand what the market is offering from a helicopter perspective,” said Mushfiq Hopkins, Sales Executive.

Also Read: Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

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