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Insights

MarTech Series presents expert insights, guest author blogs, thought leadership articles about marketing technology penned by leaders and visionaries.

MarTech Interview with Alexandra Caceres, Head of Marketing for US @ Metricool
AI/ML

MarTech Interview with Alexandra Caceres, Head of Marketing for US @ Metricool

Paroma Sen -
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Does Gen Z Really Hate Ads? Spilling the Tea for Marketers
Customer Experience Management

Does Gen Z Really Hate Ads? Spilling the Tea for Marketers

Ben Cousens -
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How Is Martech Revolutionizing Lead Scoring and Lead Qualification
AI/ML

How Is Martech Revolutionizing Lead Scoring and Lead Qualification

MTS Staff Writer -
0
Checkly Secures $20M from Balderton Capital to slash website downtime with 10x faster issue resolving via OTel and code-based monitoring
Insights

Checkly Secures $20M from Balderton Capital to slash website downtime with 10x faster issue resolving via OTel and code-based monitoring

prweb -
0
How Global Spends on Marketing Technology Have Evolved
AI/ML

How Global Spends on Marketing Technology Have Evolved

MTS Staff Writer -
0
How to Build and Retain Engagement in Affiliate Marketing in 2024
AI/ML

How to Build and Retain Engagement in Affiliate Marketing in 2024

Anastasiia Kapsha -
0
Pendo Accelerates AI Roadmap with Acquisition of Customer Intelligence Platform Zelta AI
AI/ML

Pendo Accelerates AI Roadmap with Acquisition of Customer Intelligence Platform Zelta AI

PRNewswire -
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Amagi's 12th FAST Report Reveals Growing Impact of FAST on TV Networks, SVOD and Pay TV Businesses
Insights

Amagi’s 12th FAST Report Reveals Growing Impact of FAST on TV Networks, SVOD and Pay TV Businesses

PRNewswire -
0
Storykit simplifies video production with new, innovative UX
Insights

Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Globe Newswire -
0
Haus announces $20M in additional financing from 01 Advisors and unveils breakthrough Causal Attribution measurement offering
Insights

Haus announces $20M in additional financing from 01 Advisors and unveils breakthrough Causal Attribution measurement offering

PRNewswire -
0
MarTech Interview with Jonathan Joseph, Head of Solutions @ Ketch
Analytics

MarTech Interview with Jonathan Joseph, Head of Solutions @ Ketch

Paroma Sen -
0
Navigating the Advertising Industry’s Emissions: A Guide for Brands
Customer Experience Management

Navigating the Advertising Industry’s Emissions: A Guide for Brands

Chris Hughes -
0
Types of Lead Magnets and their Effectiveness in Capturing Leads
Analytics

Types of Lead Magnets and their Effectiveness in Capturing Leads

MTS Staff Writer -
0
MarTech Series’s Marketing Technology Highlights of The Week: Featuring Adobe, Taboola, Intelepeer and more in martech!
B2B Data

MarTech Series’s Marketing Technology Highlights of The Week: Featuring Adobe, Taboola, Intelepeer and more in martech!

MTS Staff Writer -
0
Marketing in the Metaverse: Current Trends
Advertising Trends

Marketing in the Metaverse: Current Trends

MTS Staff Writer -
0
Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments
AI/ML

Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments

PRNewswire -
0
How AI closes the gap in building customer-centric products
AI/ML

How AI closes the gap in building customer-centric products

Serena Chan -
0
Measuring the Success of Personalization: Key Metrics and KPIs
Content

Measuring the Success of Personalization: Key Metrics and KPIs

MTS Staff Writer -
0
TapClicks Announces New Instant-On Connector for Apple Search Ads
Insights

TapClicks Announces New Instant-On Connector for Apple Search Ads

MTS Staff Writer -
0
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