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MarTech Series presents expert insights, guest author blogs, thought leadership articles about marketing technology penned by leaders and visionaries.

Marketing Agency Industry Poised for Resilient 2024 Despite Economic Uncertainty and Rise of AI
AI/ML

Marketing Agency Industry Poised for Resilient 2024 Despite Economic Uncertainty and Rise of AI

Jacob Varghese -
0
Marketing Technology Highlights of The Week: Featuring Optimove, Merkle, Uniphore
AI/ML

Marketing Technology Highlights of The Week: Featuring Optimove, Merkle, Uniphore

MTS Staff Writer -
0
How to Drive the Long Form Content Experience in Today’s B2B Marketing Game?
Analytics

How to Drive the Long Form Content Experience in Today’s B2B Marketing Game?

MTS Staff Writer -
0
Loyalty, Data and Personalization: The formula for growing retail revenue and customer lifetime value
Behavioral Marketing

Loyalty, Data and Personalization: The formula for growing retail revenue and customer lifetime value

Joel Percy -
0
Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Global
AI/ML

In-Game Advertising: How It’s Evolving

MTS Staff Writer -
0
unitQ Adds Product Analytics To Its User Feedback Platform For Real-Time Actionable Insights Into What Users Are Doing And Saying
Analytics

unitQ Adds Product Analytics To Its User Feedback Platform For Real-Time Actionable Insights Into What Users Are Doing And Saying

PRNewswire -
0
Optimove-Announces-Next-Generation-Advancements-to-its-AI-powered-Suite_-OptiGenie_-Plus-More-New-Features-to-Empower-Marketers
AI/ML

Optimove Announces Next-Generation Advancements to its AI-powered Suite, OptiGenie, Plus More New Features to Empower Marketers

Globe Newswire -
0
MarTech Interview with Frank Paterno, SVP of Marketing at GlobalMeet
AI/ML

MarTech Interview with Frank Paterno, SVP of Marketing at GlobalMeet

Paroma Sen -
0
Should you Outsource your B2B Lead Generation?
Customer Experience Management

Should you Outsource your B2B Lead Generation?

MTS Staff Writer -
0
Unleashing the Power of Podcasting: A Game-Changer for B2B Businesses
Guest Authors

Unleashing the Power of Podcasting: A Game-Changer for B2B Businesses

Saul Marquez -
0
PG-Forsta-Welcomes-Mike-Thompson-as-Chief-Analytics-Officer_-Elevating-Investment-to-Bring-AI-to-the-Human-Experience-Platform
AI/ML

PG Forsta Welcomes Mike Thompson as Chief Analytics Officer, Elevating Investment to Bring AI to the Human Experience Platform

Business Wire -
0
Repairing Broken Customer Journeys: The Power of Unified CDP and MMH
CRM

Repairing Broken Customer Journeys: The Power of Unified CDP and MMH

Pini Yakuel -
0
Waste Not, Want Not: How AI is Helping Clean Up and Reduce Marketing Waste
AI/ML

Waste Not, Want Not: How AI is Helping Clean Up and Reduce Marketing Waste

Tara DeZao -
0
Four Things About Modern-Day B2B Marketing That Needs to Change
B2B Data

Four Things About Modern-Day B2B Marketing That Needs to Change

Paroma Sen -
0
AI and Content Marketing: What’s New?
AI/ML

AI and Content Marketing: What’s New?

MTS Staff Writer -
0
Inuvo Launches Enhanced IntentKey Insights Dashboard
AI/ML

Inuvo Launches Enhanced IntentKey Insights Dashboard

Globe Newswire -
0
Veritonic Integrates with Adjust for Enhanced Audio Attribution on Mobile Devices
Analytics

Veritonic Integrates with Adjust for Enhanced Audio Attribution on Mobile Devices

Business Wire -
0
MarTech Interview with Thomas Kriebernegg, General Manager at SplitMetrics Agency
AI/ML

MarTech Interview with Thomas Kriebernegg, General Manager at SplitMetrics Agency

Paroma Sen -
0
IAS Announces Mobile In-App Support for First Attention Product to Unify Media Quality and Eye Tracking
AI/ML

The Ultimate Cheatsheet to Upgrade your Mobile Marketing Strategy in 2024

MTS Staff Writer -
0
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