Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs AI continues to rock the boat for B2B marketing and sales teams. With the…
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State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading…
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New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data Just five years ago, the majority of shoppers placed…
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video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering…
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Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the…
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Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right…
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Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There…
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Customer Visualization Tool Helps Small Businesses Make Better Decisions, Work More Effectively Using Contextual Relationship Insights Nimble, a leading social sales and marketing CRM for Office 365 and G Suite, today launched the Today…
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New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing.…
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Acquisition to Bring New Micro-Learning, Coaching, Rapid Authoring and Learner Engagement to Bigtincan’s Sales Enablement Platform Together with Household Name Customers and Market-Leading IP Bigtincan, the leader in mobile, AI-powered…
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AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels…
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The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren,…
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The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind…
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Uberflip Now Delivers Ability to Drive Traffic to Marketing Streams by Allowing Sales Reps to Create a One-To-One Content Experience They Can Use for Personalized Sales Outreach On the heels of a $32 million Series-A funding, Uberflip has…
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CEO of Leading Influencer Marketing Company Predicts that Every B2C CMO Will Start Implementing a Full-Fetched, End-To-End-Solution Soon Last month, German influencer marketing company InfluencerDB announced their expansion into the US.…
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Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian Airlines, selected Neustar’s advanced marketing analytics solution to…
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VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH is a global, open and independent platform, combining automation, programmatic and traditional…
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Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive…
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Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing…
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