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Staff Writers

WHOSAY Launches Platform That Matches Brands to Influencers

Sudipto Ghosh Aug 2, 2017 0
Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands WHOSAY, a leading company in the fast growing…
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Marketing Attribution

New Report Reveals the Gender Gap in Use of Mobile Technology while Shopping

Sudipto Ghosh Jun 27, 2017
New survey by Euclid Analytics reveals women seek unique experiences, men expect convenience as key part of in-store shopping experience Gender and in-store technology are more…
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Staff Writers

Fireside Chat with R. J. Talyor, CEO at Quantifi

Sudipto Ghosh Jun 6, 2017 1
"Marketing is the new finance." And, Quantifi has taken the first step towards making it true. The marketing R&D and digital ad experimentation platform announced its launch and the…
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Staff Writers

5 Ways to Disrupt Video Marketing in 2017

Sudipto Ghosh Feb 28, 2017 1
Two mega events in 2017-- Super Bowl and the annual Oscars, left me wondering how many viewers watched the ceremonies online -- be it via live streaming apps, or on hosted TV channels!…
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Account Based Marketing

MarTech Primer: How to do Account-Based Marketing in 2017

Pranav Vadehra Feb 3, 2017 1
The Rise and Rise of Account Based Marketing What kale was to the food industry in 2012, ABM or account-based marketing is to the world of marketing in 2017. Much like how kale has…
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Mobile Marketing

Martech Series Primer: How to Create a Mobile Marketing Strategy in 2017

Sudipto Ghosh Dec 23, 2016 1
23 days in a year - That’s the time an average mobile user spent browsing and interacting with online media since 2013. Convergence of social, mobile, analytics and Big Data has opened…
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Staff Writers

Everything You Wanted to Know About Marketing Attribution

Sudipto Ghosh Dec 16, 2016 0
“The best marketing doesn't feel like marketing.”  - Tom Fishburne, Chief Marketoonist While the marketing ecosystem continues to evolve at a dramatic pace, the crux of every…
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