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Marketing Automation

ResponseCRM Innovations Enable Online Businesses to Jump-Start Sales in 2021

PRNewswire Jan 18, 2021 0
Powerful Integrations and Features Simplify Usability and Reduce Costs in a Competitive Market To meet the growing demand for companies to create a new business or expand online sales,…
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Customer Experience Management

MarTech Interview with Sara Spivey, CMO at Braze

Sudipto Ghosh Jan 18, 2021 0
"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services,…
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Identity Management

Neustar Announces Additions to Executive Leadership Team

MTS Staff Writer Jan 18, 2021 0
Neustar Inc., a global information services and technology company and leader in identity resolution, announced five new appointments to its executive leadership team. Michael…
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Native & Programmatic Advertising

Silverbullet Reaches Millions in Pro Bono Campaign to Support Trans Rights

MTS Staff Writer Jan 17, 2021 0
Pro bono campaign amplifies Stonewall’s trans rights message using Silverbullet’s latest contextual intelligence product, 4D Fast-growing data-smart marketing services company…
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Native & Programmatic Advertising

Admix Expands Into US And EMEA With Major Hires from Google and Spotify

MTS Staff Writer Jan 16, 2021 0
Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of…
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Customer Experience Management

Are You Using Push Notifications? Almost Everyone Else Is According to a Recent Market Survey From…

PRNewswire Jan 16, 2021 0
CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond CleverTap, a leading AI-powered customer lifecycle and user retention…
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Native & Programmatic Advertising

AdTech Roundup: Top Things in Advertising Technology

MTS Staff Writer Jan 16, 2021 0
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to…
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Sales & Marketing

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and…

MTS Staff Writer Jan 16, 2021 0
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia…
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Customer Experience Management

Zenreach Hires Megan Wintersteen as New VP of Marketing

MTS Staff Writer Jan 15, 2021 0
The former Bowlero executive will focus on leveling up ‘customer-centric’ branding and messaging Zenreach, the leader in WIFI powered walk-through marketing and customer engagement for…
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Native & Programmatic Advertising

The Trade Desk Appoints Michelle Hulst as Chief Operating Officer

MTS Staff Writer Jan 15, 2021 0
Global advertising technology leader, The Trade Desk announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data,…
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Unified Communications

MSL UK Launches New Data-Driven Technology Platform, MSL Belief Stack

MTS Staff Writer Jan 15, 2021 0
Publicis Groupe Agency introduces new UK positioning ‘We Build Belief’ Communications consultancy MSL UK has launched a new data-driven insights tool, the MSL Belief Stack, the…
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Native & Programmatic Advertising

Lars Lehne Appointed as Group CEO of Incubeta

MTS Staff Writer Jan 15, 2021 0
Former CEO of SYZYGY AG and Google Country Director takes helm of Incubeta as Alan Lipschitz steps down Lars Lehne has been appointed Group CEO of Incubeta, the independent digital…
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Unified Communications

UK Government Authority, Liverpool City Council, Goes Digital with 8×8

MTS Staff Writer Jan 15, 2021 0
Deploys 8x8 Cloud Communications and Contact Centre Solution to Improve Business Resilience and Optimise Services Delivery 8x8, Inc., a leading integrated cloud communications platform…
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Customer Experience Management

LiveVox, a Leading Cloud-Based Contact Center Platform, to Merge with Crescent Acquisition Corp

MTS Staff Writer Jan 15, 2021 0
LiveVox will be only the second publicly-traded pure-play CCaaS company Transaction includes $75 million PIPE anchored by top-tier mutual fund and institutional investors Current…
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Native & Programmatic Advertising

CCPA Has Been a Catalyst for Good in Programmatic

Daniel Sepulveda Jan 15, 2021 0
When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the…
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Native & Programmatic Advertising

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on…

MTS Staff Writer Jan 15, 2021 0
Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering…
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Unified Communications

Twilio Welcomes Deval Patrick to Twilio Board of Directors

MTS Staff Writer Jan 15, 2021 0
Twilio, the leading cloud communications platform, is pleased to welcome Deval Patrick, former governor of Massachusetts, to the Twilio Board of Directors. Patrick brings more than 30…
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Customer Experience Management

IBM Helps Audi UK Reimagine the Digital Customer Experience

MTS Staff Writer Jan 15, 2021 0
Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver's seat IBM and Audi UK, one of the world's leading premium automotive manufacturers,…
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Customer Experience Management

Medallia Integration to Slack Revolutionizes Employee Engagement & Collaboration

MTS Staff Writer Jan 15, 2021 0
Fast sourcing of new employee ideas from Medallia’s seamless integration with widely used corporate messaging tool Medallia, Inc., the global leader in experience management, announced…
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Marketing Automation

Jellyfish Raises $31.5 Million Series B Funding to Expand Reach of Engineering Management Platform

MTS Staff Writer Jan 15, 2021 0
Led by Insight Partners, The New Investment Will Accelerate Jellyfish's Mission to Help Engineering Leaders Align Engineering Work with Strategic Business Objectives Jellyfish, the…
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