The digital marketing landscape is dynamic and a multichannel strategy is indispensable for enhancing awareness and driving meaningful actions across the marketing funnel. According to Statista, Programmatic advertising is witnessing a…
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It’s a fresh new year and there’s so much to look forward to in 2024! As the industry gets set for the new quarter and year: take a minute to catch up with the latest martech highlights from the past week: ___________ Marketing…
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Storyblok survey of 1,000 consumers reveals nearly one in four shoppers are actively put off purchasing a product if it is endorsed by an influencer 57% say an influencer endorsement does not encourage them to buy a product…
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SOMO introduces SOMO Community, revolutionizing influencer marketing by enhancing brand-influencer connections and campaign efficiency worldwide. SOMO boasts a robust influencer search engine, offering comprehensive solutions…
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Thomas brings extensive marketing technology expertise to Rebrandly and will help accelerate the company's strategic growth Rebrandly, the world's leading secure, branded link management platform, announced today that Buffer Chief Product…
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A strong demand generation program helps to build brand awareness and authority, produces thoughtful and engaging content that drives interest, and cultivates leads. Demand generation is a very substantial part of a healthy B2B sales and…
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Billy Jones, VP of Marketing, Hootsuite shares his thoughts on the evolution of social media and what social trends will dominate the space in 2024: _____________ Welcome to this MarTech Series chat, Billy, tell us about yourself and…
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Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, today announced the promotion of Alan Boyce to Chief Technology Officer (CTO). In this role, he will oversee Sprout’s global technology,…
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Despite not yet being able to compete with Adobe, the design powerhouse, Figma was predicted to add $200 million in net new APR in 2022. By 2025, Figma is predicted to increase its whole market share to $16.5 billion. In the meantime,…
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Continuing to develop and connect a platform of critical marketing tools, San Diego startup, Enji CO. launches a social media scheduler and a library of marketing campaign templates that help small businesses and creative entrepreneurs…
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Based on social video content from thousands of global brands, Emplifi’s findings reveal a noticeable shift in Instagram Reels performance rates, with longer videos outperforming short-form videos Emplifi, a leading…
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CAMPAYGN announces transformative updates in Q4 2023, integrating ChatGPT for precise influencer searches, unveiling an Influencer Relationship Manager for direct email communication, introducing a Content Keyword Scanner, and…
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Small businesses working to drive growth through marketing should follow several important steps. But before investing in any marketing endeavor, it is important for owners to understand where their business stands and by extension, what…
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Meltwater, the leading global provider of media, social and consumer intelligence, announces that it has achieved ISO 27001 certification, a testament to the company's commitment to the highest standards of information security. ISO…
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Linktree, the most popular Link in Bio service for the creator economy, today announced that it has acquired Koji. With over 400 mini apps published to its app store, Koji gives social media creators countless new ways to generate revenue,…
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Daniel Head, CEO at Phrasee talks about the disruptive state of modern martech and what's in store for the industry: __________ Welcome to this MarTech Series chat, Dan, tell us about your B2B tech journey and what it’s been like…
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New data unveils top Generative AI sites, rankings of the most popular social media platforms, and most targeted industries by threat actors Cloudflare, the leading connectivity cloud company, today published its fourth annual …
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Advertising on social media is a game of “who has the biggest budget”. Brands with vast pockets spend big on the most lucrative audiences and engaging placements, driving costs up and pricing smaller businesses out. Last year alone, Meta…
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Only 2.9% Accurately Distinguish AI-Generated from Human Faces — Study by ContentDetector.AI ContentDetector.AI recently launched a unique social game, "Human or AI" where participants are challenged to differentiate between AI-generated…
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Acquisition Adds User-Generated Content and Performance-Based Creator Compensation to IZEA’s Suite of Software Solutions IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s…
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