Social HubAIO offers dealers the perfect 2022 strategy to generate first-party leads while reducing ad waste and eliminating the need for multiple vendors. CLIKdata, a division of Integrated Media Partners, LLC, announced that their…
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Indema (Interior Design Management) platform, the premier design business, and project management platform for interior designers, has launched its social media management integration feature. This latest feature allows users to enhance…
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Through a third-party online market research survey with 1,000 respondents, Perion highlights consumer sentiment around favoritism for a brand protecting their privacy and guaranteeing it in real-time Perion Network Ltd., a global…
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Aerospike’s real-time data platform helps Criteo scale its global media business and significantly reduce costs Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo, has selected…
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First of Its Kind Study By Engagement Labs Examines Digital Versus Social Ad Performance of Ten Leading Consumer Brands Engagement Labs released the findings of a study on digital advertising compared to social advertising on Facebook. The…
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Research conducted by Kobe Global Technologies in an effort to study Gen Z's and Millennials' spending habits in relation to social media advertising has revealed that Millennials and Gen Z look towards authenticity and unfiltered content…
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As adtech continues to evolve and the need for improved contextual targeting becomes more crucial to B2B advertising strategies, B2B advertisers and marketers need to remember a few things to stay atop of their digital advertising game.…
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Digital marketing veteran joins growing C-suite team to drive innovative go-to-market strategies and support accelerated business growth Smartly.io, the leading social advertising automation platform for creative and performance marketers,…
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TikTok, online social sharing platform that is known to entertain over a billion people worldwide has announced a new feature that allows creators to be rewarded because of  their creativity and passion that goes into making TikTok the…
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Study tapping advertising platform of over 1 billion devices details how to tailor ad creative across mobile gaming audiences Full-screen video ads that are 37 seconds long, combined with video end cards, are the top-performing mobile ad…
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Regulatory and customer evolutions are impacting how the adtech market is shaping up; Sagi Gordon, CEO and Co-founder, SelectMedia shares a few thoughts in this chat with MarTech Series: ______ Welcome to this MarTech Series chat Sagi.…
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Hepsiburada launches "Managed Partner Ads" to support 10,000 SMEs on its platform, a joint performance advertising platform in partnership with Facebook Hepsiburada, a leading Turkish e-commerce platform, announces a joint performance…
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Online outages like the one Facebook recently experienced are increasingly common. Levi Matkins, CEO at LifeStreet provides his insights into how advertisers should diversify their advertising platforms to reduce the impact of outages…
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There are 116 million monthly podcast listeners as of March 2021, brands and agency investment teams can now tap into that audience with VuePlanner’s curated podcast categories. VuePlanner®, a contextual, data-driven YouTube campaign…
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Emplifi’s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live video,…
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United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets,…
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Delivers much-needed transparency for advertisers across their social media buying Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression…
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The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. It has led to big questions, and uncertainty for marketers as third-party Cookie-Less are essential in online…
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BT today launched a new digital advertising platform to make it easier for businesses to run their own digital marketing campaigns, helping them to better promote their goods and services online. BT's Digital Marketing Hub gives…
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Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home…
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