In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 …
Rumors of Instagram Testing Shopping App Stir Frenzy; And It’s Totally Worth the Attention!!!
The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success …
Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads
First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising …
Video Ads on Instagram Drove Business Results for These Animoto Customers
These Small Businesses Ran Local Advertising That Drove Foot Traffic, Sales, and Attention from Major Publications Animoto, the company that …
Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady
In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising …
Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook
Started in early 2013 by Darshita Thaker, an alumna of National Institute of Design, Kreo Design and Innovation is a multidisciplinary design …
TechBytes with Mark Ballard, VP, Research, Merkle
Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are …
New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries
The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were …
TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software
Jana Christoviciute Director, Customer Engagement, and Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
Facebook Chooses TreSensa as Playable Ad Partner
Providing the most actionable and effective ad formats to marketers is one of the most important ways Facebook empowers them …
Facebook Gets Moat On-board for Video Ad Metrics
Advertisers will be Able to Use Moat’s Measurement Platform for Facebook’s New Video Ad Play Metric Facebook announced that it …
Instagram Adds Time-Spent Dashboard to Tell Screen Zombies, “You Are All Caught Up!” and How
Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
PicsArt Hires COO to Lead Exponential Growth of Next-Generation Social Media Editing Platform
Tech and Media Industry Veteran Tammy Nam to Build on Creator Base of 100m+ Monthly Active Users PicsArt, the leading …
Adwerx Adds Instagram To Popular Automated Listing Advertising Program
Over 1.8 Billion Listing Ad Impressions Have Been Seen by Potential Buyers Adwerx announces that it has incorporated ads on …
New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search
Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search …
Which Is the Best AdTech Stack for a Performance Marketer?
Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on …
Facebook Introduces Five New Features in Ads Manager App
Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building …
Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform
Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen …