Focused on artist acquisition and genre diversity, mobile technology and marketing company Friendable recently began testing campaigns on Facebook and other networks for their Fan Pass platform. These digital advertising and social media…
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Real-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage GfK – the leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with …
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The integration of global digital advertising company Inskin Media will improve Azerion’s technology stack and boost its advertising capabilities Azerion, the fast-growing digital entertainment and media platform, today announces the…
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As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. Marketing Technology News: Rockbird Media Unveils Digital…
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The Year that Changed the Creator Economy! Something happened during the pandemic, when we were all sitting home looking for ways to keep ourselves busy. TikTok took off, and it now arguably “owns” the creator economy. The platform didn’t…
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Company also announces new CEO Keith Zubchevich to lead evolution of Conviva’s technology platform to become a media measurement solution for publisher partners Conviva, the continuous measurement platform for streaming media, today…
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Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale Viant Technology Inc., a leading people-based advertising software company, and Wiland, a leader in spend-based audiences for digital advertising…
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The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest, TikTok and Snapchat Kargo, the leader in digital high impact advertising, today announced…
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Intermx, a leading location data and platform-provider, today named Kym Frank to the newly-created role of Global Chief Experience Officer (CxO). Intermx, a leading location data and platform-provider, today named Kym Frank to the…
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Beverage brands see tremendous wins from collaborative digital advertising campaigns launched using Tiger Pistol Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently launched a…
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DTC Brands Trust Unbiased Experiments and Source-of-Truth Reporting to Inform Facebook Ad Investments As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the…
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The following press release corrects and replaces any previously published version. Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced LINE Today Hong Kong…
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First CMO for Industry Leader in Identity Solutions and First Party Data for Brands and Media Companies Audigent, the next generation identity and programmatic advertising technology company, today announced Dave Rosner has joined as its…
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Invibes Advertising, an advanced technology company, specialising in digital advertising, has published robust growth in its half-year results for 2021, illustrating the strength of its international model. The half-year financial report…
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Integration Links Offline and Online Ad Performance to Individual Purchases Viant Technology Inc., a leading people-based advertising software company, and Catalina, a leader in shopper intelligence and omni-channel media solutions, today…
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Integral Ad Science, a global leader in digital media quality, today announced the launch of its new brand safety solution for in-feed video ads on TikTok. Using proprietary technology that IAS specifically designed for social environments,…
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Data reveals several key trends: surge in video usage, adoption of next-gen formats, urgent need for mobile and responsive design Cloudinary, the media experience platform for many of the world’s top brands, today launched its third…
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 U.S. consumers’ mindsets this holiday season show growing interest in purchases on social media, personalized content, and flexible options Smartly.io, the leading social advertising automation platform for creative and…
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 New Creative Editor paves way for unified creative, streamlined processes for advertisers Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced upgrades to…
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Hispanic Leaders Honored Across OOH Assets from September 15 to October 15 OUTFRONT Media Inc. celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the "Spirit of Orgullo" – taking pride in one's heritage.…
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