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TV Advertising

Enhanced Technologies Help E-commerce Platforms and Merchants Deliver a More Intelligent Live Streaming Experience

Huawei Mobile Services (HMS) Core, including Augmented Reality (AR) Engine and HiAI, as well as 5G and AI technology, together brings a crisper, more intelligent, and efficient live streaming solution Huawei Developer Webinar was held today to unveil an enhanced live e-commerce solution. With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46 trillion in 2019, and as more retailers and consumers look to online streaming to sell and buy, live e-commerce is expected to represent a larger chunk of the…

Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV Measurement Capabilities

New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns, announced the launch of an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network. These additions complement Survata’s industry-leading Brand Outcome cross-channel…

LiveXLive And Live From Out There Set Sights On Reinventing Digital Events

With Over 100 Shows Already Produced and Sold, Live From Out There and LiveXLive Continue to Announce New Shows including 'Vote Now', a live streaming event featuring The War On Drugs, Robin Pecknold (Fleet Foxes), Kam Franklin (The Suffers), Waxahatchee, Daniel Rossen & Christopher Bear (Grizzly Bear), Kyp Malone & Jaleel Bunton (TV on the Radio) and many more LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and leading 'Virtual…

Meredith Corporation Teams Up With Kroger

New Data Integration Lets CPG Advertisers Target In-Market Consumers and Directly Measure Sales Impact Meredith Corporation, the leading multi-platform media company focused on women announced that it is teaming up with The Kroger Co.'s media advertising business, Kroger Precision Marketing (KPM), to offer a new integrated media service that will help CPG brands make advertising more shoppable. Meredith's offering provides brand advertisers access to Kroger's first-party purchase data and custom audience segments to power…

FreeCast Partners with Stingray to Offer its Free, Ad-supported TV Channels and Popular Audio Channels

SelectTV gains 15 new channels featuring full-length concerts, music documentaries, karaoke and more. FreeCast is announcing an agreement with Stingray, a leading music, media and technology company, that will bring five ad-supported TV channels and ten of Stingray's most popular music channels to the company's SmartGuide. Popular channels such as Qello Concerts by Stingray, Stingray DJazz, Stingray Classica, and Stingray's Naturescape will be offered to FreeCast's millions of subscribers for free. Additionally, the…

Loop Media, Inc. Partners with Plex to Provide Plex Live TV Customers Access

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced a partnership with Plex, the popular streaming media platform for all your favorite media. 19 of Loop Media’s curated music video channels will now be available via Plex Live TV, offering viewers access to an expansive library of music videos from a variety of genres including R&B, Country, Hip Hop, Top Charting Singles and beyond. “We’re excited to kick off our work with Plex, offering even more audiences…

ZypTV Brings Local Expertise to Streaming TV

Formerly ZypMedia, ZypTV Expands its World-Class OTT Buying Platform, Offering Cross-Publisher Reach and Frequency Management ZypMedia announced that the Company is re-branding as ZypTV. In addition, the Company is expanding its products and services with both self-serve and fully-managed service product offerings. The new name, ZypTV, reflects the Company's platform specialization in OTT and Connected TV (CTV), which has experienced explosive growth and has now surpassed traditional TV viewing time. Previously, the…

Blockgraph Appoints Aleck Schleider as Chief Revenue Officer

Blockgraph is a joint venture between Comcast, Charter Communications and ViacomCBS to help marketers use audience insights for Advanced TV and Premium Video Advertising Schleider will lead customer expansion and platform monetization efforts Blockgraph, an industry-operated data platform that allows its users to provide insights to advertisers,  announced that it has appointed industry veteran Aleck Schleider as its first ever Chief Revenue Officer. The appointment follows the recent announcement that Comcast…

FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced…

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in TV attribution, to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with an unprecedented picture of how TV drives…

Glewed TV Nets New Content Distribution Deal with Plex for Original Content

Glewed TV to distribute original content on popular streaming platform Glewed TV, a leading video-on-demand (VOD) discovery, live distribution and monetization management platform for original and professionally produced video content, announced a partnership to distribute original content through Plex, the popular platform for streaming all your favorite media. “We are excited about working with Plex to help them provide premium original content to their viewers,” said Melody Wolff, Chief Marketing Officer at Glewed TV.…

MFour and TPS Engage Announce Partnership to Enhance ROI Tracking in Digital Out of Home

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. Companies like MFour take the stakes even higher, allowing you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. Put together with tools that enable…

Etisalat Goes Live with Cloud OTT Service Using Synamedia’s Infinite Platform

Synamedia announced that UAE's largest operator, Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia's Infinite cloud TV platform and its end-to-end video network portfolio. Etisalat, the leading telecommunication operator in emerging markets, chose to work with Synamedia because its technologies provide the flexibility, security and agility needed to support, monetise and scale a multi-screen service with both free and premium live TV channels, catch-up and on-demand. Of particular…

The Movie Studio Executes Advertising and Content Provider Agreement with eStreamTV

The Movie Studio, Inc.  proudly announces that it has executed an advertising channel agreement with eStreamTV, a provider of integrating programmatic advertising on television platforms. The agreement will include revenue sharing and integration of eStreamTV into The Movie Studio’s new app, currently available in the Google Play Store and the Apple App Store as part of a soft launch, with full launch anticipated to take place early fall 2020. The initial application of the agreement with eStreamTV will focus on advertiser…

Broadcasters Optimistic About 5G’s Role in Improving TV Viewing Experience

New survey finds 92% of broadcasters expect to adopt 5G within two years A global poll of broadcasters conducted by OnePoll on behalf of Nevion, the architects of virtualized media production, has found that over a third (39%) of respondents expect their organization will be ready to adopt 5G within a year, while a further 53% believe they will be able to do so within the following year. The survey found that 94% of broadcasters think that their country has the infrastructure ready to adopt 5G. Yet, despite this…

Sýn (Vodafone Iceland) Moves to IP in the Facilities in Record Time With Nevion

IP media network was ready for production in just six weeks Nevion, award-winning provider of virtualized media production solutions, announced that Sýn, the Icelandic company formed by merger of Vodafone Iceland and the 365 broadcast media, has deployed an IP solution from Nevion for their new facilities in the country’s capital, Reykjavik. The project, delivered in collaboration with local system integrator Exton ehf, went live on 8th February 2019. Sýn wanted to consolidate its telecom and broadcast premises…

Riot Games Uses Nevion Virtuoso With JPEG XS in Remote Production of League of Legends World Championship Final

Esport production is one of the world’s first to use the new encoding standard Nevion, award-winning provider of virtualized media production solutions, announced that Riot Games, the publisher of the most-played PC game in the world and the organization behind League of Legends Esports, used Nevion’s software-defined media node Virtuoso as part of its remote production of the recent League of Legends World Championship Final. In doing so, Riot Games became one of the very first organizations in the world to…

Nevion Sales Grow by More Than a Third in the Americas

Americas sales team strengthened further through industry leaders Nevion, award-winning provider of virtualized media production solutions, has experienced a growth in bookings in its Americas region of 34% so far in 2019, compared to the same period in 2018. Sales of software and services in the region have also more than quadrupled in the period, reflecting the increased demand for IP solutions, based on Nevion’s flagship software-defined products. In 2019, Nevion has signed several significant deals with new…

Nevion Virtuoso Used in World’s First Large-Scale Application of TICO Video Compression

Nevion equipment instrumental in live broadcast of The People’s Republic of China’s 70th anniversary celebrations Nevion, award-winning provider of virtualized media production solutions, has revealed that its flagship software-defined media node Virtuoso was used in the world’s first large-scale application of TICO video compression during the China Media Group’s (CMG) live coverage of the recent celebrations marking the 70th anniversary of the founding of the People’s Republic of China. Nevion Virtuoso’s TICO…

GlobalConnect Deploys Nevion Virtuoso and VideoIPath for Remote Production and Contribution

Solution used amongst others for HD and 4K/UHD coverage of Danish football league Nevion, award-winning provider of virtualized media production solutions, has announced today that GlobalConnect has deployed Nevion Virtuoso, the software-defined media node, and Nevion VideoIPath, the orchestration and SDN control software, for remote production and contribution applications. The leading provider of fiber network, data centers and cloud solutions, is using the solution to serve leading media providers of the Danish…