Browsing Category

TV Advertising

Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia

Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now…

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

Big Data Platform Offers Digital Media Buyers Cookieless Solutions ENGINE, a global, full-service media and marketing services company, announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments. ENGINE Device Graph+ combines proprietary data from ENGINE Media Exchange (EMX) and ENGINE Insights with multiple data partners across automatic content…

Origin Launches First-To-Market Native Content Solution To Elevate Vital Covid-19 Brand Messaging On Connected TV

With misinformation and public fatigue over COVID-19 making it increasingly challenging to disseminate vaccine information that resonates, Origin Media's animation studio produced multiple series of Native CTV Toppers that bust vaccine myths and stress the importance of vaccinating as a nation. Toppers are 15-second native content creatives that run directly before brand ads within regular ad breaks, exclusively on Connected TV. Through Origin's Enhanced Programmatic (EP) solution, these COVID-19 series are available now…

Audience Platform and AdAmp Deliver One-Stop Solution to Bring Television Advertising to Small and Mid-sized Businesses

New Partnership Makes it Possible for SMBs and Agencies to Compete on Leading Cable and Streaming Networks Audience Platform, a leading advertising solution for traditional and digital media publishers, announced a partnership with AdAmp.TV to bring its full-service AdSuite to small and mid-sized businesses and agencies. This partnership fills a void in the industry by providing a DIY platform that makes it possible for local brands to manage traditional and digital television advertising unlike ever before. Most ad…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

New Universal Frequency Control Product Leverages Inscape Smart TV Data To Enable Near Real-Time Ad Inventory Management for Connected TV Campaigns VIZIO Ads, the award winning TV company's direct-to-device advertising business, unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Solving one of the biggest problems plaguing the over-the-top and connected TV…

dentsu Media to use Comscore for Local Television in 2021

Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. Marketing Technology News: Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences "We believe in the meaningful…

Victory Channel Selects Comscore for its National Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the media outreach of Kenneth Copeland Ministries. Under the agreement, LightQuest Media and Victory Channel will now have access to Comscore's granular advanced audience information – contained in Comscore's industry-leading TV Essentials (TVE) solution – to support its mission of serving the leading…

Comscore Reports TV Viewing Engagement for Week Ending February 7, 2021

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021. "WWE's 'Monday Night Raw' has wrestled control of sports fans' attention from football, steadily climbing in the cable rankings over the past several weeks and pinning down a top 5 spot on this week's chart," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Spanish-language, reality, and crime dramas…

iTV Dr Rick Howe and TV Insiders Diagnose Industry Conditions and Discuss Cures, Every Friday

Centriply, the search engine for TV audiences, is celebrating the renewal of our sponsorship of the "Friday Fireside" with Rick Howe-The iTV Doctor, for 2021. During this weekly video interview series hosted on thetvoftomorrowshow.com, the good Doctor and TV execs assess industry conditions with discussions of all things iTV and ATV across every sector of the industry. Marketing Technology News: Salesmsg Now Offers Native SMS Integration For ActiveCampaign Automations Like Centriply, Rick is an advocate for…

Wavefront TV Announces the Launch of Relative Motion™, the Industry’s First Business Intelligence and Analytics Platform Purpose-Built…

Wavefront TV, a leading software-and-services company helping publishers accelerate their connected TV growth, is pleased to announce the launch of Relative Motion™, the industry's first out-of-the-box BI platform customized for the needs of connected television content publishers. The launch of Relative Motion signals the expansion of Wavefront TV's solution suite and brings to market a SaaS platform that empowers publishers to maximize both yield & engagement. "The core challenge with connected TV growth is that…

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV ad measurement offering, and Experian’s data and identity assets will be integrated into the ADvantage platform to provide even more…

LiveRamp Completes Acquisition of DataFleets

LiveRamp, the leading data connectivity platform, announced that it has completed the acquisition of DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. “We believe that facilitating data collaboration without requiring data movement is one of the most important and complex problems in the technology world today,” said Anneka Gupta, president and head of products and platforms at LiveRamp. “With Data Fleets, customers gain access to a powerful set of…

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop

Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform. With…

Comscore Announces Agreement with “Game Time with Boomer Esiason” Producer for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide JOY-CPW, Inc., the producer of "Game Time with Boomer Esiason" with Comscore's industry-leading local TV measurement currency across all 210 Comscore Television Markets. "Game Time with Boomer Esiason" is one of the leading sports series, featuring one of the nation's most popular sportscaster, interviewing sports' foremost personalities in original half-hour episodes, every week of the year.…

Quality Products Logo Survey: Most Catchiest, Annoying, Hated, Misheard Advertising Jingles Ranked

What's the common entity between a slogan, a piece of music, and a logo? It's the quick recognition and the immediate attention from the brain towards it. In advertising, we hear jingles that rhyme, which tries to associate the best possible connection of a brand to the customers. It doesn't matter whether it is annoying, pleasing, or happy, a strategically designed jingle can get stuck inside the mind of the consumers, whether they want it to not. And whether people love them or despise them, there's no denying that…

Comscore Announces Renewal Agreement With Ellis Communications for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement with Ellis Communications’ KDOC-TV in Los Angeles. Under the terms of the agreement, Ellis will continue to utilize Comscore’s industry-leading local TV measurement currency and its advanced audiences. Marketing Technology News: Yext Names David Rudnitsky As President and Chief Revenue Officer “Having stable and reliable measurement is crucial for KDOC-TV. Comscore’s measurement of the Los Angeles …

Ring2Media Hires Direct Response Industry Veteran Lauren Mitchell as Senior Vice President of Media

Mitchell Brings a Wealth of Media Knowledge and Results-Driven Marketing Experience Ring2Media, the nation's leader in data-driven, performance-based advertising, has hired direct response industry veteran, Lauren Mitchell, as Senior Vice President of Media. Mitchell brings a wealth of media knowledge and results-driven marketing experience to Ring2Media having built and led effective media forecasting and buying strategies that have served as the foundation for revenue growth. Mitchell joins Ring2Media from Nutrisystem,…

LiveRamp to Acquire DataFleets to Power Next-Generation Distributed Data Collaboration

Extends Data Protection Capabilities Provides Enterprises with Maximum Flexibility and Control Over Data – Wherever Data Lives Expands Safe Haven Market Opportunity LiveRamp, the leading data connectivity platform, announced that it has entered into a definitive agreement to acquire DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. This acquisition expands LiveRamp’s data protection capabilities to unlock greater data access and control for its customers.…

Comscore and Hive Analyze Marketers’ Game Plans for Connecting with their Audiences in Super Bowl LV

Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer fans Don't let the box score fool you. Tom Brady may have won another ring, but Super Bowl LV was hardly a replay for the brands who did (and didn't) invest in commercials and sponsorships for the big game. For the first time, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI…